Denim Therapy
DENIM BUYS

DT Loves: Denim Style By Horst. A Friedrichs

DENIM FASHION

Denim on Denim at the VMAs

DENIM THERAPY

A Moment Of Silence For This Denim Therapy Customer’s Crotch

   

NY Market Week: Edwin’s E.N.D. at Project


After the exciting commencement of New York Fashion Week: Men’s, came the rush of New York Market Week where designers and brands showed off their freshest designs and samples to retailers in showrooms across the city.

We started  our week at Project New York and our very first stop was E.N.D. denim. We had a brief glimpse of the E.N.D. denim line at the Denim Expo hosted by BPD Washhouse in June. E.N.D. is the new offshoot of the venerable Japanese denim brand Edwin (E.N.D. is an acronym of Edwin ‘N Denim). This sub-brand is so new that at this point that their digital footprint is almost nonexistent so we were lucky to have a quick chat with the designer, Yutaka Endo, and get a closer look at the collection at Project.

Highlights of the collection include denim at an entry-level price point, light chambray shirts, hoodies, and super soft polo shirts. All of the pieces feature one or two of E.N.D.’s signature motifs: the mizuhiki or the asanoha pattern. The mizuhiki knot is a bow traditionally used during gift-giving. The asanoha is an auspicious,  abstract hemp leaf pattern. Lookout for the release of E.N.D. in the next year and check back at the Denim Therapy blog for more details on the official launch. If you are in the Brooklyn area you can stop by NOS Boutique in Dumbo to buy a select assortment of E.N.D. teeshirts and men’s jeans.

E.N.D. edwin asanoha
Traditional asanoha pattern stitched into the pocket of a pair of men’s jeans.

japanese denim E.N.D. women's denim
Details on a pair of jeans from the women’s line, including a red mizuhiki symbol embroidered on back pocket and peach fabric detail at waist.

E.N.D. denim hoodie asanohara
Asanohara pattern on the hood of a dark indigo hoodie.

edwin-chambrayshirt

E.N.D. Edwin japanese denim chambray

E.N.D. denim mizuhiki

Edwin denim
The roots of E.N.D. Edwin jeans with classic arcuate.

Emily B. McIntosh

Tags: , , , , , ,

Posted Jul 31 2015 in Denim News » Events » Reviews: Brand

Would You Wear These Denim High Tops with Fringe & Embroidery?


Wandering around the streets of Williamsburg, Brooklyn on any warm spring day, you’re bound to come across a ton of flea-market esque sidewalks full of vintage, second-hand, and (in this case) random items to be browsed. We happened to discover this pair of high-top denim sneakers sporting quilted top, denim fringe trim, and dragon embroidery. We’re all about questionable flashbacks from the ’80s and ’90s, but even we had to stop and blink at this one. So, our challenge is… how could you style these to make them… well, stylish?! Sound off on facebook.

—Michelle Christina Larsen

Tags: , , , , , ,

Posted May 17 2011 in Denim Fashion
Get the latest denim updates

Sign up for our newsletter

  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.