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A Peek Inside Levi’s Eureka Innovation Lab

   

Ellus Spring Summer 2012 Goes Rock Glam


Ellus is reportedly the first premium denim brand founded in Brazil. Since the first time Denim Therapy introduced Ellus in 2008, this denim-driven label has garnered more attention outside of Brazil (as have many of Brazil’s fashion labels) than ever before.  More euro-centric than brands like Colcci, Ellus’ strong history of appeal to the upscale streetwear set (with the right mix of glam) is spot-on for followers of fashion both north and south of the equator.


Images via Denimology.


—Kathy Ng Hassan

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Posted Oct 27 2011 in Denim Fashion » Lookbooks

Ellus Jeans Latest Lookbook Gets Hot For Fall


We’re used to getting scantly-styled campaigns and lookbooks from the always sexy and undeniably hot Ellus Jeans. However, their latest lookbook has us thinking that it might be  a fairly warm fall season, and we’re totally digging it! With ultra distressed denim short shorts and skirts as staples paired with low-slung tops in fierce snake prints the last thing we have on our minds after clicking through all the images is bundling up. In fact, we’re wishing more and more that it was summer already.  We are really loving the whole bohemian rocker chick feel added into the mix with acid wash jeans, vintage graphic tees, studded leather jackets, and skin-tight leather pants. All we have to say is that if the forecast for fall really is this hot, we’re totally in!

Images via Fashion Gone Rogue.

—Sandoval Gomez

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Posted Apr 12 2011 in Denim Fashion » Lookbooks

Sao Paulo Fashion Week Inverno 2011 Round Up


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? Click below to see our picks! ?
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Posted Feb 04 2011 in Denim Fashion » Runway
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