American fashion brand Guess is set to air its behind-the-scenes Spring 2011 campaign video on Saturday, January 15, 2011, online at Guess.com and its YouTube Channel, GuessIncTV. Directed by world renowned photographer, Ellen von Unwerth, who shot the classic GUESS campaigns of the 1980s and 1990s including famed GUESS models Claudia Schiffer, Carr? Otis, and Eva Herzigova. The behind the scenes video features the stars of the campaign, Alyssa Miller, the face of GUESS Seductive; Elsa Hosk, Kate Upton and Silviu Tolu frolicking on the beaches of Malibu, California, as exhibited in these screen shots, below.
History dictates that there will be some denim pieces that will work nicely for Guess’ penchant for that Farmer’s Daughter vibe, or the 50s pinup girl in a denim halter top. Its current campaign evokes a bit more Gidget than Betty Grable, but that’s okay. You’ll also hear the hit single, “Illusions” by Mark Salling, from his debut album “Pipe Dreams.” Mark Salling is in a “multi-tiered partnership” with the Guess brand, dating back to fall 2010. A thirty second video will be available this February during Fashion Week on Taxi TV.
All images courtesy Guess, Inc.
— Kathy Ng Hassan
Tags: behind the scenes, Ellen von Unwerth, Guess, Spring 2011 campaign video