Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Earnest Sewn is having a party in their NY Meatpacking store on March 22 and you’re invited. Get a sneak peek to their Autumn/Winter 2012 collection and hang out for some live music! 821 Washington Street, NY. RSVP: heather@michelemariepr.com.
2. Did you know that Los Angeles clothing store Number A has an online shop at Chictopia? Score some street style worthy separates and accessories for your denim wardrobe. Shop now and get 20% off on their site. You’re welcome.
3. Edwin Europe has some new products online, including a couple of unisex items that your best girl could appreciate, like their ‘Biker Girl’ shirt and a pair of shorts she will definitely steal from you.
—Kathy Ng Hassan
Tags: Earnest Sewn, Edwin Europe, Number A Boutique
Yohji Yamamoto and Edwin Denim, two darlings of the fashion and denim worlds hailing from Japan, have collaborated to bring you Yohji Jeans. Unlike what you may have seen online called Yohji Yamamoto Jeans, this partnership between these coveted Japanese labels offers something more Edwin-centric, if you will. Besides the standard raw indigo jeans, a you’ll also find natural colored jeans, expressing a Yamamoto philosophy of a rebirth in its debut “Naked” collection. We think Yamamoto, a progressive visionary fashion designer, will reign in the stragglers who have resisted the lure of premium denim as a style staple.
Tags: collaborations, Edwin Europe, edwin japan, Edwin Jeans, Japanese denim, Naked Collection, Selvage Denim, selvedge denim, Yohji Jeans, Yohji Yamamoto, Yohji Yamamoto Jeans
How would you describe your best summer ever? Getting your boots and Edwin Jeans muddy during a week-long ride with complete strangers? Edwin Europe has made a case for creating a memorable experience in their Spring-Summer 2012 lookbook. Edwin words their “social experiment” poignantly: “the true spirit of Edwin jeans is created but the person living in them, making everyday count with yesterday’s memories etched into the rich indigo fabric and in the knowledge that tomorrow’s good times are still to be created.” The riders were outfitted in Edwin apparel and denim,: including black chambray shirts, ED-71 Red Listed selvage and ED-71 Rainbow Listed selvage jeans, and a covetable RV selvage denim jacket.
—Kathy Ng Hassan
Tags: Edwin Europe, Edwin Jeans, Edwin Spring-Summer 2012, jeans for men, Selvage Denim, selvage jeans, selvedge jeans
If you had a chance to ride through Europe with your posse, wouldn’t you be wearing your Edwin Jeans, with the hem upturned to reveal your selvedge pride? And, if you do happen to wear double denim or get your boots muddy, who cares. With “The Motorcycle Song” by Arlo Guthrie serving as the road trip’s soundtrack, the group of riders includes a young lady who is enjoying the trip equally as much as the rest of the guys. Produced by Edwin Europe’s creative team and directed by Benjamin Robinson.
—Kathy Ng Hassan
Tags: dirty jeans, Edwin, Edwin Europe, Edwin Jeans, men's jeans, motorcycle jeans, muddy jeans, selvedge jeans, Summer Video Series
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