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Denim Goes Formalwear


The denim forecasts are in after the two-day Denim by Premi?re Vision trade fair in Paris that ended on June 3rd. With strong influences from Celine, Seventies Biba and the continuing strength in vintage workwear for men, the popular trend will be all about formalwear.  Tailored, structured, and clean lines, heavily influenced by the runways of Celine, will be the style to look out for.  Designers are looking more towards trouser and chino style silhouettes.  Popular for the ladies will be low-crotch carrot styles and for men vintage workwear.

New fabric blends such as rayon blends with a velvety touch, Tencel, micro modal, Cupro and the push for more stretchy blends for men’s denim are the future for premium denim.

Black denim, mirrored surfaces, denim shirting and draped denim among other key trends. A fluid drop-crotch rayon version of the “jegging,” or denim legging, and the “jeather” a new denim concept by Turkey’s Isko combining a jean form with a leather-like finish.

You want novelty denim?  Included in the mix was a warp and weft indigo-dyed jean by Japan’s Kurabo, an “emotional jean” that changes color with heat by Denim Valley from Royo (that could get a little tricky) and an eco-friendly “wine jean” range by South Korea’s Eco Yaa involving denim dipped in wine tannin, grape callus extract and sprout compounds. The properties in wine are supposed to help prevent chafing.

All very exciting!

Click here to read an in-depth article by WWD

Nikki Cho Russo

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Posted Jun 17 2010 in Uncategorized
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