For Spring 2012, Los Angeles-based Industry of All Nations
(IOAN) presents their Clean Jeans for men
in yellow. As with all the clothes from IOAN, they employ local artisans in India who are experts in the dyeing process. Here’s a description of what you can look forward to:
What if your jeans could purify the air? The team at Catalytic Clothing is proving that is indeed possible. Catalytic Clothing is an ongoing research project which melds fashion with science. In their second project entitled, “Field of Jeans,” jeans have been treated with a photocatalyst which breaks down contaminants once it touches the surface of these jeans, when it is exposed to light. The contaminants can then be washed off. Professor Helen Storey (who has worked with Valentino, among others) heads the team, which also include notable scientists and research fellows. Professor Storey is currently Professor of Fashion and Science at the London College of Fashion. Jeans were donated for the project, which was presented at Newcastle University (UK) in March. Check out the air-cleaning jeans installation in the photo gallery here.
for more information.
We’re denim heads here at Denim Therapy. And we don’t hide it, heck, we embrace it! From the fabric’s humble beginnings in Italy, to the jeans’ current status as an international wardrobe staple–nothing defines American style quite like a sturdy pair of jeans.
This Earth Day, we’re taking a look at where your denim comes from. The manufacturing of a pair of jeans is a long and not-very-eco-friendly process, which involves using up to 11 gallons of water per jean! But the eco-conscious denim movement in is full swing. Between Levi’s recently launching their Water<Less denim line, to Nudie’s denim recycling program, we’re happy to report a positive shift in the business in recent years (see our recent eco-friendly denim roundup here).
Click here to watch the video: How Jeans Are Made
To find out a little bit more about the traditional manufacturing process of a pair of jeans, check out this interesting video on how jeans are made from the Discovery Channel’s “How It’s Made.” The 10-minute segment follows the production of jeans from their humble beginnings in the cotton fields, through to the manufacturing plants and distressing processes. Did you know your jeans were distressed using volcanic rock and lasers?
Tags: denim production, Earth Day, Eco jeans, eco-denim, jean-making, Levi's, Nudie Jeans, sustainable, water<less