Happy Earth Day! Here at Denim Therapy we have a favorite way of paying homage to the earth: shopping for eco-friendly denim! With brands like Levi, Nudie Jeans Co. and M2F leading the industry in an inspiring switch towards more earth-loving production practices, you don’t have to search for long to find a pair you love. Today we’re zeroing in on REUSE Jeans—a brand that produces environmentally sound skinny jeans (among other wardrobe essentials) in vibrant pop colors like crayon red and jade green. Even better? These jeans are all under $100.
Shop colored skinny jeans by Reuse. Loving the earth just got a little more stylish!
—Michelle Christina Larsen
Tags: buy jeans online, colored denim, Earth Day, eco friendly denim, eco-friendly jeans, environmentally friendly, m2f, nudie jeans co, REUSE Jeans
As for the name?
“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”
We picked our favorites from the line at PROJECT Las Vegas. Check them out below.
Hermann #1012: Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.
Chelys #1026: Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.
Dinidae #2007: Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.
Hermann #1003: Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.
Kinixys #2003: Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo
Read more at TORTOISE Jeans.
Photos by Raffael Flores-Contreras.
—Raffael Flores-Contreras
Tags: eco friendly denim, eco-friendly jeans, environmentally friendly, magic market week, project las vegas, sustainable jeans, tortoise jeans, washing process
In case you hadn’t noticed, we’re big fans of the three Rs (reduce, reuse, recycle), plus one more–repair! Denim Therapy can help you extend the life of your jeans, but if you’re looking to buy some eco-friendly denim, we’ve also got you covered. Here are six awesome brands doing their best to help the environment:
M2F
With colored denim being such a big hit this season, it’s especially cool that M2F created a dye bath that uses 50% less energy and water than traditional methods, while also eliminating commonly used toxic materials. Plus, their Made2Fade Technology Yarn is certified by the Swedish OEKO-TEX lab to be free of any harmful substances.
Pastel Skinny Jeans | Light Wash Skinny Jeans | Traveler Denim Jacket
G-Star RAW Sustainable
G-Star RAW Sustainable collection is not only made entirely out of organic cotton, which minimizes the use of harsh-on-Mother-Nature pesticides and other pollutants, G-Star also touts various sustainable operations practices, like reducing energy use and only using transportation companies that meet certain environmental standards.
Navy Shirt | Navy Pencil Skirt
Nudie Jeans
For spring/summer 2012, Nudie Jeans produced 43% of its garments from organic cotton, with the longer-term goal to amp that number up to 100%. As part of their larger efforts to reduce waste, their Post Recycle Dry program takes old Nudie jeans and makes them into new, limited edition pairs.
Thin Finn Organic Jeans | Grim Tim Organic Blue Fade Jeans
Levi’s Water<Less Jeans
Making jeans is a water-intensive process, and a lot of the environmental cost of production comes from water. Often, jeans are washed multiple times before we take ‘em home, but the Levi’s Water<Less Jeans finishing process uses up to 96% less water than usual. 172 million liters of water (and counting!) have been saved so far.
511 Skinny Jeans – 3D Coated | Modern Demi Curve Ankle Skinny Jeans
Edun
Perhaps you know Edun best in relation to its founders Ali Hewson and Bono, but the ethical clothing line isn’t simply a celeb pet project. The company focuses on fair wage and labor practices, and uses organic cotton to produce their line.
Indigo Denim Jacket | Denim Flares
Kuyichi
With jeans made from organic cotton, hemp, recycled wool, and more, Kuyichi prides itself in using eco-friendly and recycled fabrics, including natural dyes. Their full list of sustainable materials used is pretty informative as well, if you pride yourself in knowing the benefits of the alternative fabrics used.
Kuyichi Denim Pants | Kuyichi Denim Pants
—Brie Hiramine
Tags: denim shopping guide, eco friendly denim, eco-friendly jeans, Edun, G-Star Raw, Kuyichi, m2f, Nudie Jeans
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Guys who love beer and denim are in luck! Now there are jeans by Bonobos that combine both, with denim fibers created from recycled beer bottles. Read more about Bottle Rocket Jeans and their eco-process.
2. Mr. Freedom shows off their Ranch Blouse denim jacket over a lovely green polka-dot dress. We’re thinking this is a spring/summer look you just can’t go wrong with.
3. Replay rolled out their Laserblast technology during a recent press preview and released a cinematic video to promote them.
4. Levi’s hosted a dinner for the Levi’s Sustainable Water campaign last month, attended by Adrian Grenier and Joe Manganiello. The campaign is responsible for salvaging 172 million gallons of water in just 18 months.
5. Japanese denim label Eternal celebrated their 15th birthday with the release of a limited edition 14.05 oz raw Japanese selvedge denim created from 30 times dyed indigo warp yarns. It has a red bandana tucked in the back pocket.
—Michelle Christina Larsen
Tags: adrian grenier, beer bottle jeans, denim jacket, eco-friendly jeans, Japanese denim, joe manganiello, laserblast technology, Mister Freedom, replay denim
Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Rihanna’s previous Armani Jeans ad campaign was hit, and now a couple of new images from her most recent photo shoot for the line have been leaked. They look just as sultry, if a little more sweetly seductive (she’s ditched the fierce blonde hair). You can see larger versions of the campaign shots here.
2. For fall/winter 2012, Missoni combined denim and cashmere to create a pair of luxe–and surely super-comfortable–jeans for men, paired with lush shearling coats and thick sweaters. Sounds cozy and comfortable!
3. Looking to replenish your denim stash sans environmental guilt? The Huffington Post rounded up ten great eco-friendly denim lines to check out.
4. Stussy Japan released the lookbook for their spring 2012 collection, which features traditional American workwear for men with an edge (think neon orange hues and bold pink buttons) and graphic pieces, like this rad pair of constellation-printed denim shorts that we love.
5. Abaca is a breathable, durable fabric native to the Philippines. And guess what? They’re starting to be made into denim fabric.
—Brie Hiramine
Tags: abaca, armani jeans campaign, cashmere jeans, eco-friendly jeans, Missoni, rihanna, stussy japan
Nudie Jeans just dropped their latest limited edition, a variation of then Slim Jim style dubbed “Post Recycle Dry” ($215). This US exclusive for Barneys NYC and BARNEYS.com is produced in fabric recycled from old worn Nudie Jeans denim. Together with ISKO, an international leader in denim manufacture, a processing technology has been developed where old denim is cut, milled down to a pulp, and then blended with virgin organic cotton to generate a new fabric. The result is a distinctive, slubby denim with a soft feel – the slubs being a consequence of the natural irregularities of the recycled yarn.
The straight-fit jean features five pocket details, zip fly, tonal stitching throughout, and organic trims. With only 500 jeans produced worldwide in this fabric, each style is uniquely customized with a numbered Limited Edition pocket lining. Slim Jim ‘Post Recycle Dry’ is available exclusively at BARNEYS this week.
—Michelle Christina Larsen
Tags: BARNEYS exclusive, eco-friendly jeans, limited edition, Nudie Jeans, Post Recycle Dry, recycled jeans, Slim Jim Jean
Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Tangerine tango is the freshest color of the new year (according to Pantone, at least) and Dylan George‘s mid-rise skinny jeans are way ahead of the 2012 curve with their Keira style in coated mango.
2. As a face of DKNY Jeans, Ashley Greene unveiled her simple, pared-down spring 2012 ad in Times Square. It’s hard to get any bigger than that!
3. Take a moment to forgive yourself for the sins of denim outfits past. Then watch this 1987 JC Penney Fashion Flash video and LOL at the “pulled-together denim looks” without a hint of guilt.
4. In eco-friendly denim news, Replay Jeans now replicates the look of worn-in, vintage jeans with a “Laser Wash” that utilizes no water and no sandblasting. Instead, they’re using ozone washing machines. How high-tech–and downright cool–does that sound?
5. Norwegian label Anti Denim has teamed up with heavy metal band 1349 for a new collection of limited edition, custom-made jeans that are made to rock out in.
—Brie Hiramine
Tags: Anti Denim, Ashley Greene, denim fashion show, DKNY Jeans, Dylan George, eco-friendly jeans, Replay Jeans, tangerine tango
Levi’s, concerned as all get out about the state of Planet Earth right now, is releasing a set of 2 million sustainable cotton jeans with plans for increasing that number in the near future. The jeans are made with sustainably grown cotton in an effort to help reduce the brand’s harmful impact on the environment. This “better cotton” program aims to reduce the amount of water consumed by the crops during the most basic stages of denim production. Cotton itself soaks up nearly 50% off the water a pair of jeans uses in its lifetime, and that’s no good. So the Better Cotton Initiative is educating farmers on ways to produce cotton using less water and less pesticide.
The jeans are being released now in North, South and Central America, Europe, and Asia… but don’t look for special labels.”Initially, the jeans made with the Better Cotton blend will not be marked by individual Better Cotton labeling, so as to avoid creating a niche market that drives the price up and to give time for the supply to meet the demand,” says Brianna Wolf, senior specialist for Levi’s Office of Global Environmental Sustainability.
—Michelle Christina Larsen
Tags: better cotton initiative, brianna wolf, eco-friendly jeans, green denim, levi's sustainable denim, sustainable cotton, water less
While Don’t Cry Baby is no new denim brand, their pastel denim line just hit the market (and are a bit last season in terms of lookbook styling, but we love pretty colors so we won’t complain). They hail from Italy and place an emphasis on environmentally friendly production. Since these candy hues are almost too good to resist, we’re beginning to browse our closets for the best ways to style pastels in the fall! More on that later. For now, flip through this lookbook of pastel denim bliss (with some classic blues thrown in for good measure).
Images via Denimology.
—Michelle Christina Larsen
Tags: baby dont cry denim, colored denim, eco-friendly jeans, Fall 2011, italian denim brand, pastel denim, summer 2011
Pray For Mother Nature, Chip Foster (of Chip and Pepper) and his wife Nicole’s new eco-friendly denim line is amping up their environmental creds through a video short produced by Funk Factory Films. Produced entirely in Los Angeles, Pray For Mother Nature taps into a powerful American symbol. “The centerpiece of the commercial is ‘Cody the Buffalo’. We chose the Bison as a symbol for both the importance of preservation, and the enigmatic spirit of nature.” Just established in 2009, Funk Factory Films is establishing major creds in the fashion world themselves by recently producing Rodarte’s short film, “The Curve of Forgotten Things,” directed by Todd Cole and starring Elle Fanning.
—Kathy Ng Hassan
Tags: Chip and Pepper, Chip and Pepper Foster, eco-friendly jeans, Pray for Mother Nature
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