While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
See more at Ecouterre
Tags: denim manufacturer, eco friendly denim, eco-friendly jeans, Levi Strauss, Levi's Jeans, recycled denim, recycled jeans, recycled water
Ecouterre published an eye-opening article recently regarding one of our own favorite wardrobe staples: skinny jeans. But the eco-focused website didn’t rave about how versatile they are or how many printed options are available for spring. They accused skinny jeans of nearly wrecking America’s currency system:
In the late 1800s, when a single currency system was established, the bills were sustainably produced from waste fabric from the fashion industry. That’s right: George Washington and Abraham Lincoln were printed on fibers processed from unwanted materials, entirely compiled from recycled scraps. But a recent article published over at the Washington Post last month sheds light on how the fashion world’s love of figure-hugging jeans since the ’90’s has wreaked havoc on currency production, tainting the waste scraps with spandex and rendering them useless.
Imagine if your dollar bills suddenly came with a bit of stretch!
Tags: american currency system, denim news, eco-friendly jeans, Ecouterre, fashion news, impact of fashion trends, impact of skinny jeans, skinny jeans
“H&M Goes Eco-Friendly – Set to launch in February, H&M will launch its first line of clothing featuring recycled textile fibers from garments collected from their Garment Collecting Initiative. The collection features five classic denim pieces made from 20% recycled cotton.
This continues H&M’s focus on environmentally friendly designs such as their Conscious Collection which will feature Amber Valletta as the face. “The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, the concept designer of the line.”
(Fashion Gone Rogue)
Tags: eco friendly denim, eco-friendly jeans, environmentally friendly, H&M, organic denim, recycled textile fibers
Happy Earth Day! Here at Denim Therapy we have a favorite way of paying homage to the earth: shopping for eco-friendly denim! With brands like Levi, Nudie Jeans Co. and M2F leading the industry in an inspiring switch towards more earth-loving production practices, you don’t have to search for long to find a pair you love. Today we’re zeroing in on REUSE Jeans—a brand that produces environmentally sound skinny jeans (among other wardrobe essentials) in vibrant pop colors like crayon red and jade green. Even better? These jeans are all under $100.
Shop colored skinny jeans by Reuse. Loving the earth just got a little more stylish!
—Michelle Christina Larsen
Tags: buy jeans online, colored denim, Earth Day, eco friendly denim, eco-friendly jeans, environmentally friendly, m2f, nudie jeans co, REUSE Jeans
has sharpened the focus on sustainability
in one of the most environmentally harmful (yet paramount) steps in the process of constructing jeans: the wash. They’ve blown traditional wash methods out of the water (no pun intended), establishing their own wash facility where they develop and implement eco-friendly
alternative techniques to achieving their desired finished product.
As for the name?
“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”
We picked our favorites from the line at PROJECT Las Vegas. Check them out below.
Hermann #1012: Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.
Chelys #1026: Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.
Dinidae #2007: Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.
Hermann #1003: Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.
Kinixys #2003: Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo
Read more at TORTOISE Jeans.
Photos by Raffael Flores-Contreras.
Tags: eco friendly denim, eco-friendly jeans, environmentally friendly, magic market week, project las vegas, sustainable jeans, tortoise jeans, washing process
In case you hadn’t noticed, we’re big fans of the three Rs (reduce, reuse, recycle), plus one more–repair! Denim Therapy can help you extend the life of your jeans, but if you’re looking to buy some eco-friendly denim, we’ve also got you covered. Here are six awesome brands doing their best to help the environment:
With colored denim being such a big hit this season, it’s especially cool that M2F created a dye bath that uses 50% less energy and water than traditional methods, while also eliminating commonly used toxic materials. Plus, their Made2Fade Technology Yarn is certified by the Swedish OEKO-TEX lab to be free of any harmful substances.
Pastel Skinny Jeans | Light Wash Skinny Jeans | Traveler Denim Jacket
G-Star RAW Sustainable
G-Star RAW Sustainable collection is not only made entirely out of organic cotton, which minimizes the use of harsh-on-Mother-Nature pesticides and other pollutants, G-Star also touts various sustainable operations practices, like reducing energy use and only using transportation companies that meet certain environmental standards.
Navy Shirt | Navy Pencil Skirt
For spring/summer 2012, Nudie Jeans produced 43% of its garments from organic cotton, with the longer-term goal to amp that number up to 100%. As part of their larger efforts to reduce waste, their Post Recycle Dry program takes old Nudie jeans and makes them into new, limited edition pairs.
Thin Finn Organic Jeans | Grim Tim Organic Blue Fade Jeans
Levi’s Water<Less Jeans
Making jeans is a water-intensive process, and a lot of the environmental cost of production comes from water. Often, jeans are washed multiple times before we take ‘em home, but the Levi’s Water<Less Jeans finishing process uses up to 96% less water than usual. 172 million liters of water (and counting!) have been saved so far.
511 Skinny Jeans – 3D Coated | Modern Demi Curve Ankle Skinny Jeans
Perhaps you know Edun best in relation to its founders Ali Hewson and Bono, but the ethical clothing line isn’t simply a celeb pet project. The company focuses on fair wage and labor practices, and uses organic cotton to produce their line.
Indigo Denim Jacket | Denim Flares
With jeans made from organic cotton, hemp, recycled wool, and more, Kuyichi prides itself in using eco-friendly and recycled fabrics, including natural dyes. Their full list of sustainable materials used is pretty informative as well, if you pride yourself in knowing the benefits of the alternative fabrics used.
Kuyichi Denim Pants | Kuyichi Denim Pants
Tags: denim shopping guide, eco friendly denim, eco-friendly jeans, Edun, G-Star Raw, Kuyichi, m2f, Nudie Jeans
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Guys who love beer and denim are in luck! Now there are jeans by Bonobos that combine both, with denim fibers created from recycled beer bottles. Read more about Bottle Rocket Jeans and their eco-process.
2. Mr. Freedom shows off their Ranch Blouse denim jacket over a lovely green polka-dot dress. We’re thinking this is a spring/summer look you just can’t go wrong with.
3. Replay rolled out their Laserblast technology during a recent press preview and released a cinematic video to promote them.
4. Levi’s hosted a dinner for the Levi’s Sustainable Water campaign last month, attended by Adrian Grenier and Joe Manganiello. The campaign is responsible for salvaging 172 million gallons of water in just 18 months.
5. Japanese denim label Eternal celebrated their 15th birthday with the release of a limited edition 14.05 oz raw Japanese selvedge denim created from 30 times dyed indigo warp yarns. It has a red bandana tucked in the back pocket.
—Michelle Christina Larsen
Tags: adrian grenier, beer bottle jeans, denim jacket, eco-friendly jeans, Japanese denim, joe manganiello, laserblast technology, Mister Freedom, replay denim
Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Rihanna’s previous Armani Jeans ad campaign was hit, and now a couple of new images from her most recent photo shoot for the line have been leaked. They look just as sultry, if a little more sweetly seductive (she’s ditched the fierce blonde hair). You can see larger versions of the campaign shots here.
2. For fall/winter 2012, Missoni combined denim and cashmere to create a pair of luxe–and surely super-comfortable–jeans for men, paired with lush shearling coats and thick sweaters. Sounds cozy and comfortable!
3. Looking to replenish your denim stash sans environmental guilt? The Huffington Post rounded up ten great eco-friendly denim lines to check out.
4. Stussy Japan released the lookbook for their spring 2012 collection, which features traditional American workwear for men with an edge (think neon orange hues and bold pink buttons) and graphic pieces, like this rad pair of constellation-printed denim shorts that we love.
5. Abaca is a breathable, durable fabric native to the Philippines. And guess what? They’re starting to be made into denim fabric.
Tags: abaca, armani jeans campaign, cashmere jeans, eco-friendly jeans, Missoni, rihanna, stussy japan
Nudie Jeans just dropped their latest limited edition, a variation of then Slim Jim style dubbed “Post Recycle Dry” ($215). This US exclusive for Barneys NYC and BARNEYS.com is produced in fabric recycled from old worn Nudie Jeans denim. Together with ISKO, an international leader in denim manufacture, a processing technology has been developed where old denim is cut, milled down to a pulp, and then blended with virgin organic cotton to generate a new fabric. The result is a distinctive, slubby denim with a soft feel – the slubs being a consequence of the natural irregularities of the recycled yarn.
The straight-fit jean features five pocket details, zip fly, tonal stitching throughout, and organic trims. With only 500 jeans produced worldwide in this fabric, each style is uniquely customized with a numbered Limited Edition pocket lining. Slim Jim ‘Post Recycle Dry’ is available exclusively at BARNEYS this week.
—Michelle Christina Larsen
Tags: BARNEYS exclusive, eco-friendly jeans, limited edition, Nudie Jeans, Post Recycle Dry, recycled jeans, Slim Jim Jean