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Nudie Jeans 100% Organic Denim Photo Contest: Win a Trip to Italy!

In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.*  How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100.  The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through.  Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!

Nudie Jeans 100% Organic Denim Photo Contest


*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products.  For more information, go to Nudie Jeans online.


—Kathy Ng Hassan


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Posted Jul 17 2012 in Campaigns » Denim News

Are These The World’s First Air-Purifying Jeans?

What if your jeans could purify the air?  The team at Catalytic Clothing is proving that is indeed possible.   Catalytic Clothing is an ongoing research project which melds fashion with science.   In their second project entitled, “Field of Jeans,” jeans have been treated with a photocatalyst which breaks down contaminants once it touches the surface of these jeans, when it is exposed to light.  The contaminants can then be washed off.  Professor Helen Storey (who has worked with Valentino, among others) heads the team, which also include notable scientists and research fellows.  Professor Storey is currently Professor of Fashion and Science at the London College of Fashion.  Jeans were donated for the project, which was presented at Newcastle University (UK) in March.   Check out the air-cleaning jeans installation in the photo gallery here.

Field of Jeans: what if your jeans could purify the air?

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Go to Catalytic Clothing online for more information.

Source: Ecouterre.


—Kathy Ng Hassan


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Posted Jul 15 2011 in Denim News

Earth Day Denim Facts: How Jeans are Made

We’re denim heads here at Denim Therapy.  And we don’t hide it, heck, we embrace it!  From the fabric’s humble beginnings in Italy, to the jeans’ current status as an international wardrobe staple–nothing defines American style quite like a sturdy pair of jeans.

This Earth Day, we’re taking a look at where your denim comes from. The manufacturing of a pair of jeans is a long and not-very-eco-friendly process, which involves using up to 11 gallons of water per jean! But the eco-conscious denim movement in is full swing. Between Levi’s recently launching their Water<Less denim line, to Nudie’s denim recycling program, we’re happy to report a positive shift in the business in recent years (see our recent eco-friendly denim roundup here).

Click here to watch the video: How Jeans Are Made

To find out a little bit more about the traditional manufacturing process of a pair of jeans, check out this interesting video on how jeans are made from the Discovery Channel’s “How It’s Made.”  The 10-minute segment follows the production of jeans from their humble beginnings in the cotton fields, through to the manufacturing plants and distressing processes. Did you know your jeans were distressed using volcanic rock and lasers?

—Renee Sykes

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Posted Apr 22 2011 in Ask the Denim Therapist » Denim Therapy

Eco-Friendly Denim Roundup

Today’s denim tip of the day? Take care of the earth! Sustainable, eco-friendly, environmentally conscious fashion is all the rage these days. And this is one rising trend we can’t support enough. If you’re looking for a stylish pair of jeans that are manufactured to meet the standards of society’s collective eco-conscious effort (or you just want more information on who’s on this bandwagon), check out our round-up of eco-friendly denim brands below.

Pictured above, M2f light wash skinny jeans ($130) – buy it at Singer22.

Serfontaine + This LA-based denim brand that has sworn off chemicals used in the denim-distressing process, and instead use organic fruit enzymes and hand-administered abrasion techniques.

REUSE Jeans + An eco-conscious denim company that began using sustainable 80% recycled fabrics in spring 2010, and is now at the forefront of the battle against the fashion industry’s carbon footprint.

James Jeans + A brand that proudly uses eco-friendly washes, handmade patterns, and couture draping techniques. They promote various ways to “go green” on their blog—check it out!

M2F + When you think eco-friendly, you might think earth tones & drab clothing… but M2F has changed the way we envision sustainable denim forever. Their line features vibrant, bright, gorgeous colors that you’ll look amazing in and feel good about wearing. Their manufacturing technology includes two major elements: Certified Chemical Free Made2Fade™ Yarn Technology and the Clear H20 Colors™ Earth Smart Dye Process. You can read more about those at their website, and be sure to read our Q&A with the brand.

7 For All Mankind + This wildly popular brand of denim doesn’t support the use of pesticides, and produces nearly 100% organic jeans (some styles contain a small percentage of spandex) in styles that make is really, really easy to be kinder to the planet.

Kuyichi + The ultimate in sustainable fashion, Kuyichi’s jeans are made using organic cotton and wool, hemp, linens, and techniques like recycled polyester, natural dyes, and vegetable tanning. This European company is rapidly expanding (and we can only hope they’ll brand stateside in the near future).

Green Edge Denim + A denim company with a beautiful mission, Greenedge aims to outfit and educate the younger generations (we’re talking kids & babies) in earth-friendly concepts from the very beginning, with certified organic cotton grown and sustainable treatment processes.

Nudie Jeans + Nudie was recently given an environmental award for their second hand denim collection—a system where customers buying jeans leave a pair of their old ones behind with to receive a discount (and some good karma). Those jeans are then recycled into a new pair for some other denim-loving customer to enjoy.

Aoki Denim + Aoki Denim is produced with raw organic cotton and strives to mesh the idea of aesthetically beautiful fashion with responsible production techniques.

Sling and Stones + The mission of Sling and Stones is simple: “to produce the most luxurious and best fitting jeans in the world, all while protecting the earth and loving its people.” They do so by using American-grown organic Supima cotton that results in virtually pesticide-free product.

Levi’s + Levi’s amazing Water<less denim campaign is saving both water and energy. While most jeans are washed in massive industrial washing machines, wasting an incredible amount of this precious resource, Water<less jeans are cutting down on the amount of water used in a big way. Read more about it here.

—Michelle Christina Larsen

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Posted Apr 22 2011 in Denim Fashion

Nine in the Morning’s Natural Collection is Eco-Friendly

Earth Week is in full swing, and it’s no time like the present to pick out denim from eco-conscious brands.  Along with a regular denim line, Nine in the Morning has a dedicated eco-friendly Natural Collection made from organic cotton that is dyed with vegetable indigo.  Founded by brothers Umberto and Alessandro Vendramin who are textile legacy producers, they have worked with top designers such as Luigi Martell, Jean Paul Gaultier, and Prada.   The jeans retail for $163 to $215.


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View more styles, including denim dresses online at Nine in the Morning.

—Kathy Ng Hassan


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Posted Apr 21 2011 in Denim Fashion » Lookbooks

Nudie Jeans Backbone Collection

Nudie Jeans is racking up green-points, having won an environmental award, and shortly before, releasing a new line that drives their eco-point home. The Backbone collection is a basics collection of knit pieces (easily mixed into your denim set) comprised of 100% organic material in nine fits (including a tank top, long and short-sleeve T’s, a sweatshirt, briefs, and boxers). These garments come wrapped in recycled sustainable paper packaging—a reminder of the company’s ode to simplicity and keeping it green. The backbone collection hits stores July 2011. Here comes your chance to do some good for the planet, and keep your closet in check!


—Michelle Christina Larsen

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Posted Apr 01 2011 in Denim Menswear » Denim News

Weekly Round Up: Our Best Denim Posts of the Week

Missed out on any of our stellar denim coverage this week? We make catching up easy with our round up of the most exciting blog posts we cooked up for you in the past seven days. You’re welcome!


1. We Love The Mister Freedom Striped Denim Tote—Lug your ipad and affects around in this new Mister Freedom denim tote, made with 100% cotton denim twill in a navy-esque blue and white stripe.… Keep Reading! ?

2. Colombiatex Debuts Recycled Plastic Eco-Denim—The Colombian textile industry is revving up for an eco-focused surge in business with the release of “EcoDenim” at the recent Colombiatex Show (the regions largest textile trade show). The textile is partially made from recycled plastic bottles and open the door further for the eco-fashion movement that’s been firing up in the fashion world… Keep Reading! ?

3. Levi’s x Opening Ceremony Exclusively at Levi’s Plaza—We recently wrote about the new Levi’s Chambray x Opening Ceremony collaboration, and now you can nab yourself some at its new brick and mortar location, which quietly opened last month at Levi’s Plaza in San Francisco (1155 Battery St.)… Keep Reading! ?

4. Lindsey Wixson In Moussy’s Spring CampaignLindsey Wixson dons head to toe denim for the Moussy spring campaign, and while this doesn’t necessarily make us croon like the Abbey Lee Kershaw Moussy campaign did, we think this one is pretty smokin’ too… Keep Reading! ?

5. Window Shopper New York City: Yellow Rat Bastard—The largest location of the Yellow Rat Bastard chain resides in Soho, NY. The urban street wear line based the concept of their store on a Sin City comic, so the graphic details and dark windows make a lot of sense… Keep Reading! ?

6. Paris Hilton in Black Orchid Denim on Valentines DayParis Hilton was seen leaving Boa restaurant on Valentine’s Day wearing Black Orchid’s “Black Majesty Jegging” in Equinox wash, hand in hand with her leading man. We’re loving this super-sweet red and black heart tee… Keep Reading! ?

—Michelle Christina Larsen

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Posted Feb 20 2011 in Weekly Round Up

Denim Insider: Recycle, Renew, REUSE Jeans


Remember last year when there was all the excitement about “green” jeans, organic denim, and the like?  All of that excitement, of course, preceded the October 2008 announcement of the U.S.’s official entry into the Recession.  As much as all the hype had died down, the “jeans with a conscience” movement had never stopped.  It’s been a while since I’ve been this excited about an eco-denim company.  “Uniting ecology with technology,” REUSE JEANS recycles fabric from the textile waste stream to manufacture eco-friendly jeans with minimal new material.  All of the jeans from the new line cost below $100, which is, in itself, a respectable price to pay for “green” jeans, and it doesn’t insult the savvy consumer’s intelligence with out of proportion prices.

REUSE is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans, shorts and skirts with 80% recycled cotton.  Preparing to launch its debut collection with what is believed the highest percentage of recycled denim in the industry, REUSE further enhances the strength of its line with 18.5% fresh cotton and 1.5% spandex for critical sustainability.

“We believe recycled denim reflects the future of our industry,” states George Powell, REUSE President and CEO. “Advanced technology that creates trendy and fashionable clothes and that respects the environment gives us no reason to continue flooding global landfills with textile waste.”

You can expect to find denim styles such as the classic 5-pocket and au courant skinny jeans, finished with special wash treatments and accentuated by handcrafted detailing and its signature touches.  Furthermore, REUSE selected DyStar’s eco-friendly dyes that avoid the use of harsh chemicals, so the finished product is truly “green.”

While many new denim companies are expecting to launch in 2010, and established companies are either rebooting or spinning off some collab or tributary line as we speak, it is evident that the denim industry is not retracting its fierce claws on the fashion world.  I’m just glad to see there is one more denim company that is thoughtfully trying to make a difference in the world.

Shop REUSE Jeans on Black Friday and save 20% when you enter TWITTERLOVE at check out.

Follow REUSE on Twitter


Kathy Ng Hassan

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Posted Nov 24 2009 in Denim News » Reviews: Brand
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