We’re denim heads here at Denim Therapy. And we don’t hide it, heck, we embrace it! From the fabric’s humble beginnings in Italy, to the jeans’ current status as an international wardrobe staple–nothing defines American style quite like a sturdy pair of jeans.
This Earth Day, we’re taking a look at where your denim comes from. The manufacturing of a pair of jeans is a long and not-very-eco-friendly process, which involves using up to 11 gallons of water per jean! But the eco-conscious denim movement in is full swing. Between Levi’s recently launching their Water<Less denim line, to Nudie’s denim recycling program, we’re happy to report a positive shift in the business in recent years (see our recent eco-friendly denim roundup here).
Click here to watch the video: How Jeans Are Made
To find out a little bit more about the traditional manufacturing process of a pair of jeans, check out this interesting video on how jeans are made from the Discovery Channel’s “How It’s Made.” The 10-minute segment follows the production of jeans from their humble beginnings in the cotton fields, through to the manufacturing plants and distressing processes. Did you know your jeans were distressed using volcanic rock and lasers?
Tags: denim production, Earth Day, Eco jeans, eco-denim, jean-making, Levi's, Nudie Jeans, sustainable, water<less
Today’s denim tip of the day? Take care of the earth! Sustainable, eco-friendly, environmentally conscious fashion is all the rage these days. And this is one rising trend we can’t support enough. If you’re looking for a stylish pair of jeans that are manufactured to meet the standards of society’s collective eco-conscious effort (or you just want more information on who’s on this bandwagon), check out our round-up of eco-friendly denim brands below.
Pictured above, M2f light wash skinny jeans ($130) – buy it at Singer22.
Serfontaine + This LA-based denim brand that has sworn off chemicals used in the denim-distressing process, and instead use organic fruit enzymes and hand-administered abrasion techniques.
REUSE Jeans + An eco-conscious denim company that began using sustainable 80% recycled fabrics in spring 2010, and is now at the forefront of the battle against the fashion industry’s carbon footprint.
James Jeans + A brand that proudly uses eco-friendly washes, handmade patterns, and couture draping techniques. They promote various ways to “go green” on their blog—check it out!
M2F + When you think eco-friendly, you might think earth tones & drab clothing… but M2F has changed the way we envision sustainable denim forever. Their line features vibrant, bright, gorgeous colors that you’ll look amazing in and feel good about wearing. Their manufacturing technology includes two major elements: Certified Chemical Free Made2Fade™ Yarn Technology and the Clear H20 Colors™ Earth Smart Dye Process. You can read more about those at their website, and be sure to read our Q&A with the brand.
7 For All Mankind + This wildly popular brand of denim doesn’t support the use of pesticides, and produces nearly 100% organic jeans (some styles contain a small percentage of spandex) in styles that make is really, really easy to be kinder to the planet.
Kuyichi + The ultimate in sustainable fashion, Kuyichi’s jeans are made using organic cotton and wool, hemp, linens, and techniques like recycled polyester, natural dyes, and vegetable tanning. This European company is rapidly expanding (and we can only hope they’ll brand stateside in the near future).
Green Edge Denim + A denim company with a beautiful mission, Greenedge aims to outfit and educate the younger generations (we’re talking kids & babies) in earth-friendly concepts from the very beginning, with certified organic cotton grown and sustainable treatment processes.
Nudie Jeans + Nudie was recently given an environmental award for their second hand denim collection—a system where customers buying jeans leave a pair of their old ones behind with to receive a discount (and some good karma). Those jeans are then recycled into a new pair for some other denim-loving customer to enjoy.
Aoki Denim + Aoki Denim is produced with raw organic cotton and strives to mesh the idea of aesthetically beautiful fashion with responsible production techniques.
Sling and Stones + The mission of Sling and Stones is simple: “to produce the most luxurious and best fitting jeans in the world, all while protecting the earth and loving its people.” They do so by using American-grown organic Supima cotton that results in virtually pesticide-free product.
Levi’s + Levi’s amazing Water<less denim campaign is saving both water and energy. While most jeans are washed in massive industrial washing machines, wasting an incredible amount of this precious resource, Water<less jeans are cutting down on the amount of water used in a big way. Read more about it here.
—Michelle Christina Larsen
Tags: 7 for All Mankind, aoki denim, Earth Day, eco-denim, eco-friendly, environmentally friendly denim, green edge denim, James Jeans, Kuyichi, Levi's, m2f, Nudie Jeans, REUSE Jeans, Serfontaine, Sling and Stones, sustainable fashion
In honor of Earth Day, The eco-friendly brand Edun is for sale today until Sunday on Swirl, one of our favorite places to score discounted clothes and accessories for cheap. This sustainable line was begun by none other than U2’s front man Bono and his wife Ali Hewson. Aside from saving the earth, we love looking awesome while doing it, and Edun’s jeans are a one way ticket to style-town. Jeans are marked down to under $50, and other separates go even lower. Several brands are up on the site in honor of earth week, including the organic line Loomstate and incredible handbag line Matt & Nat (all of their accessories are created from plastic soda bottles and other recycled materials). Also for sale, Baggu re-usable grocery bags and super-chic backpacks, and Coyuchi linens. So get shopping, and feel good about it!
—Michelle Christina Larsen
Tags: Ali Hewson, baggu, bono, coyuchi, Earth Day, eco-friendly, Edun, Loomstate, matt & nat, recycled materials, sustainable fashion
ENTER TO WIN a pair of REUSE Jeans!
In celebration of Earth Day, REUSE Jeans is generously giving away twelve (12) pairs of jeans!
HOW TO ENTER
- FAN REUSE Jeans on Facebook.
- FOLLOW REUSE Jeans on Twitter.
- FOLLOW @Kathy_Writer on Twitter and TWEET to @Kathy_Writer: I hope I win a pair of @ReuseJeans! http://blog.denimtherapy.com #denimtherapy
- LEAVE A COMMENT (below) on what is your favorite style of REUSE Jeans.
*If you use multiple online IDs or User Names, please sign your entry with the same ID/User name where applicable.
Twelve (12) winners will be chosen at random to win one pair of jeans in the style of choice.
The winner will be announced on Denim Therapy on Friday, April 23.
Please note: prize is based on availability (sizes range from size 24 to 31 waist and are available in two lengths: 32″ or 35???).
Entries must be submitted by Thursday, April 22, 2010, 11:59 PM PST.
The winners will be announced on Friday, April 23, 2010 on Denim Therapy and via Twitter at @Kathy_Writer.
For more information on REUSE Jeans, visit their Web site.
Questions? Tweet me.
— Kathy Ng Hassan
Tags: Earth Day, eco-friendly, recycled jeans, REUSE Jeans, socially responsible
Earth Day is less than a week away and there are lots of events to check out to participate in for a great learning experience for the whole family. One of the beautiful landmarks of Manhattan, Grand Centrail Terminal, is host to Earth Day New York’s 40th anniversary celebration! Events include a week long exhibit in Vanderbilt Hall and an Earth Fair on Vanderbilt Avenue.
Events scheduled for April 19th-24th, 2010 is as follows:
Historic Grand Central Terminal will be the home base of the 40th Anniversary celebration of Earth Day in New York. Starting on April 19th, Earth Day New York will kick off a week??™s worth of activities at Grand Central Terminal, including a six-day indoor Earth Fair at Vanderbilt Hall, April 19th-24th; and a two-day outdoor festival on Vanderbilt Avenue, April 23rd-24th. This event will also support Earth Day New York??™s newly-launched E Campaign, an ongoing initiative to make every day Earth Day, which includes a short promotional film featuring celebrities such as Matthew Modine, Adrian Grenier and Deepak Chopra.
Major sponsors of Earth Day in New York include the Metropolitan Transportation Authority,Toshiba, Home Depot and Con Edison. Media sponsors, including Planet Green, The New York Post, Metro NY and Treehugger.com have also partnered with Earth Day New York to further spread the message of the E Campaign. With their support, the E Campaign will make its way into every household across the nation with a message that will inspire Americans to talk about what they are doing to ???Be the E.???
Earth Day events at Grand Central Terminal include:
- Earth Fair Indoors: April 19th -24th, 10:00 am-7:00 pm. This week long exhibit in Vanderbilt Hall from will focus on future technologies, sustainable fashion and major informative displays and exhibits, and will be themed ???The City of the Future???. Key elements include:
* The Green Shows EcoLux boutique, a high-fashion boutique selling sustainable clothing from designers such as Samantha Pleet, House of Organics and DLC Brooklyn, among many others.
* Toshiba, partnered with Twitvid, streaming live video from the event to Twitter, and giving out Toshiba Camilo Twitcams to select attendees who participate by uploading their own ???Be the E??? video messages.
* A display of Giant Earth Images, a series of environmentally-themed art and quotes from iconic artists such as Andy Warhol, Roy Lichtenstein and Keith Haring.
- EarthFair Outdoors: April 23rd and April 24th. This two-day festival of art, music and the environment will take place on Vanderbilt Avenue, between 43rd and 45th Streets. A large exhibit area highlighting green businesses, organic food and environmental groups will include interactive displays that not only educate, but provide an opportunity to take positive action. EarthFair also features live musical entertainment including numerous well-known performers and regional bands, and a live action baby Tyrannosaurus Rex from the world-renowned show ???Walking with Dinosaurs???.
A complete listing of Earth Day related events taking place in the New York is available at www.eday40.org.
–Nikki Cho Russo
Tags: Con Edison, Earth Day, Grand Central, Home Depot, Metro NY, Metropolitan Transportation Authority, Planet Green, The New York Post, Toshiba, Treehugger.com
FORM & FAUNA Denim Penny Wedge.
As today, April 22, 2009, is Earth Day, so many companies are taking advantage of the spirit of this occasion. To some, Earth Day means a new commitment to being a “greener” consumer. Here is a roundup of some eco-friendly, sustainable and green deals related and complementary to the world of denim:
Gilt Groupe EDUN Men’s Jeans Sale – $58-68. (Ends 4/24 Midnight EDT)
EDUN‘s Online Store Sale – Women’s jeans slashed down to $85 and up; Men’s Jeans $90 and up.
EDUN Earth Day special edition “Bee Tees” to raise awareness of the plight of the honeybees, available at Anthropologie, $58. (SOURCE)
DEL FORTE DENIM Sabine jean.
Love your well-loved jeans? Can’t bare to throw them out? Let Denim Therapy resurrect those ripped, holey, thrashed denim. It’s the sustainable thing to do. At $7/per inch, it’s a bargain to repair your favorite pair of jeans. International shipping available.
DEL FORTE DENIM Organic Cotton Sabine jean, $115, available at Green Loop.
LOOMSTATE for Target collection with clothing made from 100% organic cotton, available now through May 16 for Women’s Collection ($26.99-$39.99) and June 20 for Men’s Collection ($27.99). (SOURCE)
GOOD SOCIETY Jeans, available at REVOLVE CLOTHING.
GOOD SOCIETY fair trade Bootcut in Evanston jeans, $53 at Revolve Clothing.
GOOD SOCIETY jeans, many available at Tobi from $65 and up.
LEVI’S Eco Collection. Cheap, stylish and a classic brand. Save additional 40% off on the Low Skinny 531?„? Jeans in Luella (white), $59.50 ($35.70 after discount).
ELEMENT men’s Green Jean, $80, available at SWELL.
FAIR INDIGO Fair Trade jeans, on sale for $39.50, available at Fair Indigo.
FORM & FAUNA shoes, made from sustainable and renewable material. The Yellow Peacock shoe, $191, available at Embodies. The denim Penny Wedge, $82.50 (size 9.5 only), available at Kaight Shop.
CERTIFIED Jeans, made in the USA of 100% organic cotton, $68-$88.
LEVI'S Eco Low Skinny 531 in Luella.
Was there a deal missing from this Earth Day list you’d like to add? Add your Earth Day Deal to our comments box. Earth Day celebrations and shopping events are all week long!
— Kathy Ng Hassan
Tags: Del Forte Denim, Earth Day, Edun, Form & Fauna, Good Society, Levi's Eco, Loomstate