Last night, denim lovers packed themselves inside the Earnest Sewn shop in the Meatpacking District to get first dibs on the fall collection (read our previous coverage of the collection) and meet with Creative Director Benjamin Talley Smith. We asked him why the preview was open to the public (rather than to press and VIP only): “As returning designer I wanted to give everyone the opportunity to see the new direction of the line. I think it’s important that our customers know where we are headed and I love the feedback. I also believe that Earnest Sewn is about a lifestyle and having a good time, so throwing a party is important to me.” Just in case you weren’t there to also enjoy a performance by Brooklyn-based band New Beard, we’ve got a few party pics.
Go to Earnest Sewn online to pre-order the Fall 2012 collection.
—Kathy Ng Hassan
Tags: benjamin talley smith, Earnest Sewn, Earnest Sewn Fall-Winter 2012, fall jeans, winter jeans