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Blink By Wet Seat For Hip Affordable Jeans

storeWet Seal is taking malls by storm with their new retail concept called Blink by Wet Seal.  The first store opened on July 3rd in a 1,600-square-foot space in The Galleria at Tyler in Riverside, Calif.  Their push to elevate their denim presence will offer jeans shop-in-shops in its largest new stores.

“Denim is one of the strongest parts of our business, and it is a differentiation factor for us,” Wet Seal chief executive officer Ed Thomas said. “As a result, we decided to do this really with the intent of more marketing than anything else. If we are going to go into a mall and we can’t find the appropriate space within a mall, we would open a Blink just to get the [Wet Seal] name out.” (WWD)

Blink’s selection includes their main denim private-label, but will also offer a wide range of outside brands which include; Almost Famous, Amethyst, Dollhouse, Jalate, Machine, Paris Blues, Ten25, Vanilla Star, Vigoss, YMI, Zana Di and ZCo. The denim at Blink are extremely affordable ranging in price from $10 to $40. Who can beat those prices!


Not only does Wet Seal offer fashionable jeans at rock bottom prices, but also offers one of the best plus-size apparel selections that I’ve seen.  Have you ever seen sexier plus-size jeans than these? Wet Seal’s Moto Skinny Jeans will make any curvy girl look and feel super sexy for only $36.50! Go high/low baby, pair them with some mile-high Louboutins and a cropped jacket and you are ready to give those skinny bitches a run for their money!

— Nikki Cho Russo

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Posted Jul 22 2010 in Uncategorized

Welcome to the Dollhouse


Let’s face it, for most of us times are tough and spending $100 or more on a pair of premium denim jeans is no longer an option.  Amongst a sea of denim labels, there are plenty to choose from for $50 and under. One brand that has been around for a while is Dollhouse.  Fun, trendy, sexy and super wallet-friendly. Here are a few great items that will add a little pizzazz into your denim wardrobe.


Ruffle Wrap Dess

Darlene Ruffle Wrap Dress


How adorable is this denim ruffle wrap dress! Slip into some sandals for a flirty casual daytime look.  Take it into the evening with a stack of thin gold or silver bracelets, a simple necklace, platform heels and a clutch for an understated chic look.











Button-up Romper

Button-up Romper


Rompers are popular this season and who says that it can’t take you into the fall and winter?  It’s all about the layering. For the hot summer days try pairing them with gladiator sandals, boots (yes, even in the heat they look extra cute), platform wedges and cute flip-flops.  When the chillier weather arrives, layering them with great tights, long boots, leggings and a great bat-wing cardigan.

$39.99 (originally $42)










Zip-Front Denim Jacket

Zip-Front Denim Jacket


A trendy alternative to the usual denim jacket. This biker style can be thrown over a flirty dress to rev up a girly look with a little edge.

$39.99 (originally $56)











Paris Hilton for Dollhouse Skinny Jeans

Paris Hilton for Dollhouse Skinny Jeans


Animal prints are in vogue and continue to come back every season and I have to say, these are pretty damn cute!  Not too over the top and I like the side ankle zippers.  I am woman, hear me roar!

$19.99 (originally $88) 











Go Shopping!

–Nikki Cho Russo

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Posted Jul 21 2009 in Buys Under $100 » Denim Buys » Denim Fashion » Reviews: Product

Denim Must Haves!

Denim on the cheap all under $100 without having to compromise on style? Hell yeah! Here are some of my denim finds that will freshen up your wardrobe without breaking the bank. 




Kimchi Blue


Rompers and Jumpsuits:

Dollhouse button-up romper, $42  

Go get it!

Kimchi Blue Lynda Onesie, $78    

Go get it!












Cheap Monday


Candy Colored Skinnies:  

Uniqlo Orange Skinny Jeans, $49.50   

Go get it! 

Cheap Monday Zip Low Jean in yellow, $70     

Go get it!












Blank Denim

Blank Denim



Distressed Denim:

Express Boyfriend Jean Destroyed Fave Wash Jean, $47.70

Go get it!

Blank Denim The Shredded Wheat Boyfriend Jean, $68  

Go get it!










A Lil’ Rock ‘n’ Roll:  

Dr. Jay’s Earl Slim Jean w/studs, $15.99
Go get it!


Tripp NYC

Disco Inferno:

Tripp NYC The Zip-Bottom Glamour Jean in Gold, $48

Go get it!









–Nikki Cho Russo






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Posted Apr 09 2009 in Uncategorized


I’m not talking about the stock market, your 401ks and mutual funds.  Who wants to even look at their dwindling savings and get more depressed about it.  Let me take you back to an article that I did in the past about the “Guido Suit”, the lovely head to toe ensemble of denim.  Now that is a pretty hard look to pull off, unless it is, of course, a Raf Simons for Jill Sanders denim suit.  Yes, there is a twinkle in my eye as I have the image in my head right now. A more casual alternative, with a big nod from me, on doing double denim would be denim vests paired up with some sexy denim jeans. Hey, at least you can look pretty damn cute while you purchase your lotto tickets!   

Let’s embark on a mission to find some cute vests, shall we?


Dollhouse Vest

Dollhouse Vest


You’re a bad-ass dirty-dirty girl and he likes it…

Dollhouse Chain Pocket Vest $40

Go get it!


William Rast Erin Denim Vest


You’re a little bit country…

William Rast Erin Denim Vest $249

Go get it!



New York and Company City Style Denim Vest

New York & Company City Style Denim Vest


You’re more tailored and refined…

New York & Company City Style Denim Vest $32.95

Go get it!

Delia Lesley Denim Vest

Delia Lesley Denim Vest


You’re just a girl who wants

to be loved by a boy…

Delia Lesley Denim Vest $34.50

Go get it!







–Nikki Cho Russo

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Posted Apr 02 2009 in Uncategorized
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