Denim Therapy had the opportunity to interview Doctrine Jeans last year, when this denim brand was just starting out. Flash forward a year: Doctrine is still here, and they have matured and are offering innovative and covetable jeans with classic and trendy-setting washes that are certain to be on everyone’s wish list for the holidays, come Fall 2012. We caught up with Doctrine Jeans’ Head Designer Teresa Sung for a quick update on their Fall/Winter 2012 collection. Read what’s new about Doctrine Jeans in their Sophomore year.
Denim Therapy: We love that Doctrine don’t jump on every denim trend in the industry. How do you get inspired each season during the design process?
Teresa Sung: Each season is different. But generally, I would start by seeing the runways for the season ahead and try to absorb trends and details first before starting on our seasonal collection. After the overview of all those information, I have to sort thru what works for our Doctrine and what doesn’t. Many times, I would have to look into our archives to see the particular era and icons to get more inspirations.
DT: What are some denim trends you DO love right now?
TS: I love the fact that denim is getting vibrant with its treatments not only with colors and prints, but in pieces like in patch works and embellishment as well as using novelty laundry techniques in discoloration and clouded effects.
DT: We love the one-piece looks in the fall (the denim overalls and jumpsuit). How do you envision women styling these pieces?
TS: Oh yes, overalls/jumpsuits tend to be made more vintage and work wear inspired. But I saw them from a different angle for this season. Why not sexy and sleek? You can style it with soft white blouses in overalls to maintain its chic look as styled in our Look book. It embodies sex appeal with its flare legs fitted through thigh, showcasing elongated leg shape. You don’t even need to style the jumpsuit except to wear it; flaunt it! And you may want to add a few of your favorite bangles.
DT: Do you have any favorite style bloggers or fashion influentials right now?
TS: The Sartorialist, Jack & Jil and Streetpeeper are just a few influentials that I’m obsessed with now. I really appreciate their keen eyes toward fashion reality from different parts of the world.
DT: What’s next for Doctrine Jeans?
TS: I would like Doctrine Jeans to grow not only in the States, but internationally as well.
Go to Doctrine Jeans online to stay update to date.
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