Summer Video Series: Edwin Jeans Just Wants You to Ride Your Motorcycle

If you had a chance to ride through Europe with your posse, wouldn’t you be wearing your Edwin Jeans, with the hem upturned to reveal your selvedge pride? And, if you do happen to wear double denim or get your boots muddy, who cares. With “The Motorcycle Song” by Arlo Guthrie serving as the road trip’s soundtrack, the group of riders includes a young lady who is enjoying the trip equally as much as the rest of the guys. Produced by Edwin Europe’s creative team and directed by Benjamin Robinson.