Designer Julien Jarmoune of Black Orchid Denim has wow’d us in the past with designs celebrities and street style bloggers alike are obsessed with, and the latest collection, which we got to check out at Coterie, is nothing short of rock star-worthy. From studded side seams to the classic dark-and-sexy range of washes, we had to know what the designer’s latest thoughts were while whipping up this must-have uniform for girls with equal parts style and attitude. So, we asked him (and we also found out he only owns one brand of men’s jeans)!
Denim Therapy: Tell us a little about the spring 2012 collection. We noticed an emphasis on studs, zippers, and hardware (and we love it).
Julien Jarmoune: Yes, a selection of our spring styles feature studs and hardware which is geared towards high end image boutiques and our more rocker clientele. However, the core focus of our Spring 2012 line is colors. In 15 color washes ranging from pastels to brights and neons, we offer a wide selection of styles including skinnies, flares, skinny micro flare, mini shorts, mini skirts, pleated trousers and pleated trouser shorts. We also offer all 14 styles in white. In addition to introducing new colors we’re also going back to our heavier sanded and torn washes.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
JJ: Black Orchid is the only premium denim collection on the market that combines amazing fits and designs with a huge press and celebrity following all at a great price point.
DT: Do you have any pre-designing rituals?
JJ: When I am about to design my next collection, I usually get “stuck” and can’t come up with any ideas for almost a month and start loosing sleep over it. And then for an inexplicable reason I wake up one morning with the entire collection completely done in my head. Everything becomes apparent to me and I end up designing a collection of 60 styles within the next 2 weeks. Always a stressful but such an exciting moment!
DT: Describe the woman who represents your ideal target customer.
JJ: My ideal customer is a fashion trendsetter. She is sexy and confident and looks great in her jeans whether paired with a nice bag and a pair of Louboutins or a casual tee and flats.
DT: What would be your dream collaboration? Any plans of that in the future?
JJ: I don’t have any plans at the moment but would love to collaborate someday with brands such as Alexander Wang, Balmain or Thomas Wylde.
DT: Do you have any favorite/least favorite denim trends right now?
JJ: My favorite denim trend is a classic skinny jean because I think it looks great on any body. I’m more resistant to the bell bottom trend, as it’s more difficult to pull this off.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
JJ: Believe it or not I never look at any of those websites for inspiration. I always design what I like and what I would like my BlackOrchid customer to wear.
DT: How many pairs of jeans do you own?
JJ: About 10 or 12, all from Dior Homme.
DT: Can you give us hint about what’s next?
JJ: Colors, colors, colors.
Check out some shots we took at the Coterie spring 2012 preview below.
—Michelle Christina Larsen
Tags: black orchid, Dior Homme, hardwear, interview, Julien Jarmoune, q&a, rockstar style, spring 2012 collection, studs
? Click below to see our picks! ?
Tags: 1930s, 1940s, Acne Jeans, avant-garde, aw 2011, color denim, D&G, Dior Homme, Dsquared2, Dustbowl, Edun, Henrik Vibskov, Jil Sander, John Varvatos, Kenzo, Kris Van Assche, menswear, minimalism, Moschino, Paul Smith, Raf Simons, retro, Roaring 20s, Western
Jude and Sienna manage to look decent, even after a long flight from Kenya. Could it be they were returning from Sienna’s birthday trip? After all, her birthday is on 12/28 (as in Twenty8Twelve). Arriving in Heathrow Airport on Monday, this celebrity couple know how to work it, realizing that the paps will be snapping their every move from the gate to the baggage carousel. We were slightly disappointed not to see Jude in a pair of jeans, but we’ll cut him a break for style points. After all, he is the face of Dior Homme.
Photos: Pacific Coast News (left) and Bauer Griffin
Jude is wearing a pair of drop-crotch arc leg jersey pants by Bassike, paired with a matching unstructured blazer; Sienna is wearing a Rock & Republic “Keagan” leather bomber jacket and skinny jeans combo, a go-to look for her which we recognize in another airport look from last November. Both are wearing heavily worn, vintage lace-up boots (tr?s Victoriana); perhaps trophies from past movie gigs. We’re happy Jude and Sienna are giving it another shot at love, if not only because we’ll get to see more photos of this good-looking couple together, looking a bit more refreshed at future photo calls.
Get the look….
1. We like these darker jeans with plenty of wriggle room. ALL SAINTS Gun – Saratoga in Grey ($72.50) – buy it at All Saints.
2. With a thin lapel and deconstructed styling, who’d notice if you get a little wrinkled. ALL SAINTS Remedy Jacket in graphite ($196) – buy it at All Saints.
3. Ladies know skinny jeans travel well tucked into boots! FRANKIE B Prepster Mini F in Ultra Grey ($152) – buy it at Frankie B.
4. Vintage boots that won’t mind the beating up, now and then. KG BY KURT GEIGER Apollo Leather Lace Up Work Boots, in gray ($193.09) – buy it at ASOS.
5. Distressed and vintage boots add a rugged appeal. RIVER ISLAND Women’s Alise Engineer Boot ($112.04) – buy it at ASOS.
6. Try to find another one just like it. We dare you! ROCK & REPUBLIC “Keagan” Cropped Bomber Jacket ($660) – buy it at REVOLVE Clothing.
– Kathy Ng Hassan
Tags: Airport Style, Dior Homme, Jude Law, Sienna Miller, Twenty8Twelve