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Diesel Island Preps Actual Island For Summer Denim Addicts


An exciting update on Diesel’s facebook… the dream of living on Diesel island is about to become a reality! After raking in hoards of fans¬†with¬†their controversial lecture series and offering passport applications and real estate stakes on the Diesel Island website, photos of a certain digital paradise being re-created were posted today with the promise that island life is about to be realized. So far the location is secret, but the photos are definitely enough to intrigue.

diesel island is real

 

—Michelle Christina Larsen

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Posted Jun 30 2011 in Campaigns » Denim News

Move to Diesel Island!


With Diesel’s newest campaign, packing up and moving to a place governed by the whims of their iconic “Be Stupid” models is now easier than ever. While you can’t count on order, logic, or jobs with benefits, you can count on great denim 24/7. Behold the previously undiscovered, newly conquered DIESEL Island. A highly amusing campaign that allows users to log in with their facebook accounts and literally plant themselves wherever they want on the landscape of their new home, explore terrain a la Google Street View, and study the history of the budding nation itself. The expats are increasing by the minute. Jump on it while there’s still some good Real Estate!

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See more propaganda at Diesel Island.

—Michelle Christina Larsen

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Posted Mar 10 2011 in Campaigns » Denim News
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