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3×1: The Custom Denim Makers Who Are Saving Selvage


Personalized denim is revolutionized with Scott Morrison’s denim boutique 3×1 in Soho. Morrison, a denim experimentalist, has been influencing the loom for sometime as the co-founder of Paper Denim & Cloth and Earnest Sewn. We recently met up with 3×1 at PROJECT NY for an up-close look at their custom denim services. Morrison recently opened up in an interview with Racked about his innovative denim bar that combines a chic aesthetic and the comfort of knowing what you are getting. Morrison describes, “people come in, they don’t know if it’s a fabric store or a jean shop or what, but this beautiful sea of denim is probably the most captivating thing.”

The space features glass floor-to-ceiling cubes where the denim construction takes place. Unique to any other company, 3×1 combines the precision and detail of factory work with the elegance of a pair of jeans that are tailored to perfection. 3×1 is complete with a collection of selvage denim like no other, is ready to customize your dream jean or revamp your worn and torn favorite pair. The craftsmanship and dedication to the denim process is reason alone to check out 3×1 and their form fitting fits.

3x1-store-custom-denim

Images via Racked.

—Stephanie Powell

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Posted Jan 30 2012 in Denim Fashion » Reviews: Brand

An Up Close Look At Custom Denim With 3×1 #projectshow


Custom jeans are all the rage right now, as denim shoppers increasingly crave a personalized, made-to-order product that they can really be proud of. A few years ago, the idea of designing your own jeans wasn’t even tangible. Now you have to sort through the various design studios willing to make your custom denim dreams come true. One such company is 3×1, a bespoke denim maker that lets you select your fabric, fit, trims, buttons, pockets, belt loops, and everything else you need to end up with a finished product you can truly call your own creation.

Your meeting begins with the head pattern maker and a team of denim experts who’ve already pulled together some ideas for you to browse, and from there, the sky’s the limit. Custom denim starts at $1,200 and you can learn more about the process here.

 

Photos by Raffael Flores-Contreras.

—Michelle Christina Larsen

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Posted Jan 18 2012 in Denim Fashion » Reviews: Brand
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