Last week we introduced you to Kasil Denim’s super-wearable SS’11 line, and today we have a one-on-one with designer David Lim to find out what goes on behind the Kasil curtain. Find out how this designer compares denim to cooking ingredients, and what his favorite looks are in the collection.
Image via Serial Thrifter.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
David Lim: This can get long but the short story is… It started out of my father’s Custom Tailoring business. Making custom jeans for Pro-athletes like Kobe and Rick Fox and many others. The love was being able to provide premium jeans to guys that could afford premium but couldn’t necessarily find any that fit… which eventually transpired into launching KASIL in 2002 for women and 2006 for men. I’ve learned a great deal from my father and he has been my biggest influence as to why I’m doing this.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
DL: It really is like comparing two spaghetti dishes by 2 different cooks. Cook 1 may use the exact same ingredients as I do, but the difference may be that Cook 2 could use better quality ingredients and put more time into the process. All in all, the premium denim world all claim to have the best fit, use the best fabric and have the best finishes which should all be true.
It’s all about what we stand for and how we present ourselves to the world, we love what we do and we make great jeans. Behind the curtains i’m sure we all work our asses off trying to make the best collection season after season.
DT: Do you have any pre-designing rituals?
DL: Get the coffee started, get the music going, and a room just to myself with my sketch pad and laptop.
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Tags: david lim, denim designer, design process, Exclusive, interview, kasil denim, q&a