If you need the latest in fashion and can’t wait until it hits the stores, you’re in luck. Moda Operandi has arrived. The brainchild of Aslaug Magnusdottir and Lauren Santo Domingo, Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today through a flash trunkshow. We had the opportunity to speak with Co-Founder and style authority, Lauren Santo Domingo (a Vogue Contributing editor to say the least of her fashion expertise), to discuss her new business venture and gain you exclusive membership access to Moda Operandi!
Denim Therapy: Lets start from the beginning. What inspired you to get this Website off the ground? How exactly does it work?
Lauren Santo Domingo: The website has been a long time coming. We have been working on it for over a year and a half and launched during New York fashion week. My business partner and I had long wanted to go into business together but the world did not need another personal style or street style blog. Moda Operandi offers access to designer showrooms and allows members to shop like an editor; A privilege that I am lucky to have had.
DT: Tell us some designers that you carry and about the denim they offer?
LSD: We are gearing up for London fashion week right now… We have a great group of Brits like Erdem, Peter Pilotto, Christopher Kane, Marios Schwab. These collections showed to great reviews and hey are sometimes hard to come by. So our flash trunk shows are quite possibly the only place to secure these looks.
DT: What are some of your favorite denim brands? And where do you shop for them?
LSD: I love Stella McCartney for high waisted and Balenciaga for skinny jeans. Derek Lam did a fabulous high waisted jean for Spring, hat I am lusting after right now.
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Tags: Balenciaga, Christopher Kane, Derek Lam, Isabel Marant, lauren santo domingo, Levi's, Louis Vuitton, moda operandi, nina ricci, peter pilotto, Stella McCartney, ungaro, Vogue
Alissa Emerson and Valerie Feigen are the co-founders of EDIT the uber-chic townhouse boutique (designed by renowned architect Christopher Barriscale) on the Upper East Side in New York City. The store is undoubtedly perfectly edited from the selection of designers to the flooring. Alissa had previously owned the store Tuesday’s Child in Scarsdale. Valerie had been one of her best customers for many years (as well as her own experience as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands), before they decided to open a store together. Their goal was to create a warm and inviting homelike feeling. One where customers would want to come ‘home’ weekly (and you certainly can buy all that you need in a one stop shop). There is a library upstairs where you can set your husband/boyfriend or the kids in front of a fireplace or pop in a video on the flat screen while you shop. The library overlooks a private garden which is ideal for hosting events. Adding to the homelike feel are the two resident dogs that seem to own the upstairs (basically you never want to leave because it’s better and probably bigger than your own residence). Denim Therapy had the opportunity to learn more about how to “edit” your wardrobe- Read on…
DT: Tell us a little bit about edit the store (townhouse)?
EDIT: The edit townhouse was designed to make clients feel like they are shopping in their best friend’s closet. Edit has a warm and inviting atmosphere where customers can feel at home and shop the top collections. Valerie and Alissa “edit” the seasons collections and fill the store with the best of the best. The edit shopping experience is luxurious and one every woman must experience!!
DT: What kinds of brands of denim do you carry?
EDIT: J Brand, AG, Current Elliot, Genetic
DT: Do you have any specific style\brand\trend of jean that you love?
EDIT: Valerie wears a straight leg or skinny, and Alissa is a 70s flare die-hard. For spring, we love clean trouser jeans with a flare. We’re all about polished denim, like Derek Lam’s spring collection, and would pair these tailored pieces with a platform heel.
DT: How do you wear denim (is there any specific category denim falls into)? Casual? Day to night? Where would you be going wearing denim?
EDIT: We wear our denim all ways!! Casual, day to night…with heels, boots and flats. We could be going to a fun downtown dinner or an uptown lunch. Denim has become seriously versatile, from distressed to minimal-chic.
DT: Who is your typical client?
EDIT: Our typical client is one who loves to where denim in all ways. With a great tee or an amazing top and blazer.
DT: Where do you see the future of denim headed to?
EDIT: Denim is becoming more tailored and dressed up, from trouser jeans to trench coats and chic blazers. It’s 70s styles rendered more clean and modern, paired with blousy tops and platform heels.
DT: Any (denim) style/muse you admire?
EDIT: Jane Birkin and Kate Hudson’s look in Almost Famous
Visit the Edit Boutique or shop online but just do it and we promise you won’t regret those credit card bills.
1368 Lexington Avenue (near 91st Street), New York City
– Jackie Racer
Tags: 70's style, AG, Almost Famous, current elliot, Derek Lam, edit, flare, Genetic, jane birkin, JBrand, kate hudson, New York, SHOPPING, skinny jeans, straight leg, townhouse
Now, I know that I’ve made comments about how too many designers have taken influence from the senventies lately, but that’s because they have! Everyone from Dries Van Noten, Derek Lam, and Elie Tahari has drawn inspiration from the era. Some good, some bad, and some too literal. But I have to say that one thing did stay consistent collection to collectino: the fresh yet old-school vibe of the wide-leg trouser.
With that said, move over skinny jeans, there’s a new look in town and it isn’t skin tight!
Photo: Yannis Vlamos / GoRunway.com / Derek Lam S/S 2011
Skinnies have dominated the fashion world for what seems like forever, so in true fashion fashion there was bound to be a change. I think that we can all agree the transition started with the introduction of the boyfriend jean and then the harem pant, which gave way to a more relaxed and wider-set silhouette. But let’s be honest, everyone knows that they–as well as the skinny–are not always the most flattering.
So, what better timing for the come-back of the wide-leg trouser, right? Unlike the more slouchy look of the harem pant and the overall baggy aesthetic of the boyfriend jean, the wide-leg has a more streamlined and sophisticated look, not to mention that it flatters a lot more different body types. The higher rise helps to define the waist while the wide cut elongates the legs, making for a really graceful but sexy silhouette.
Now I’m not saying that this doesn’t have the potential to go completely wrong. I mean, too much of anything can result in some pretty bad looks. But done in a clean, and–as I always say–simple yet effective way the wide-leg has the potentiality of being the next ‘must have’ denim style.
The question is, are you ready to ditch your skin tight companions? What do you think? Is it really time to say goodbye to your skinnies?
Tags: Derek Lam, Dries Van Noten, Elie Tahari, wide-leg denim
??? Custom and ready-made jewelry boutique Linhardt Design Studio celebrates its one-year anniversary. 156 First Ave., nr. 9th St. (917-748-9000); 6??“9.
??? The Madewell stores in Soho and East Hampton are offering a selection of vintage clothing and accessories curated from the Brooklyn Flea. The Soho location is throwing an in-store party, including pupusas from the Red Hook food vendors, Nunu chocolates, Salvatore Bklyn cannolis and cheeses, and Brooklyn Brew Shop’s “Madewell Microbrew.” 486 Broadway St., at Broome St. (212-226-6954); 6??“8.
??? Bijules is hosting an exclusive trunk show of the Rock Collection at Henri Bendel. Pieces range from $180 to $550. Through 6/27. 712 Fifth Ave., nr. 56th St. (212-247-1100); Th??“S (10??“8).
??? Anthropologie exhibits the work of artist, designer, and feminist icon Vera Neumann. RSVP to firstname.lastname@example.org. 50 Rockefeller Plz., nr. 50th St. (212-246-0386); 5??“7.
??? Celebrate the third anniversary of women’s lifestyle network Ladies Lotto at the Tribeca Grand Hotel with an open bar, photo booths, art installations, and special performances. RSVP to email@example.com. 2 Sixth Ave., nr. Walker St. (212-519-6600); 10 p.m.
??? Dresses are 75 percent off and handbags are 50 percent off at Ilus. Through 6/29. 248 Elizabeth St., nr. Prince St. (646-454-1678); M??“F (noon??“7), S (noon??“6), Su (noon??“5).
??? Shop discounted ruby- and white-sapphire-studded jewelry from Erica Weiner as well as one-of-a-kind samples and vintage overstock items from TG170 at the joint sample sale. Through 6/25. 170 Ludlow St., nr. Stanton St. (212-995-8660); 6??“9.
??? Spring 2009 and Resort 2008 essentials are on sale at Derek Lam. A silk tank dress is $550 (originally $1,790). Through 6/26. 601 W. 26th St., nr. Eleventh Ave., Ste. 1750 (212-929-1338); T??“F (10??“6).
??? Lingerie and intimates-inspired clothes are on sale at Only Hearts. A lace shift dress is $75 (originally $132) and a cap-sleeve blouse is now $25 (originally $90). Items from Princesse Tam Tam and Rebecca Minkoff will be on sale as well. Through 6/28. 230 Mott St., nr. Prince St. (212-431-3694); Th??“S (noon??“8), Su (noon??“7).
??? Enjoy deep discounts on vacation essentials at Matta. Cotton wrap dresses are $92, handmade leather sandals are $30, batik silk dresses are $108. 286 Lafayette St., nr. Houston St. (212-343-9399); T??“Th (11:30??“7).
??? Jane Marvel??™s all-purpose bags, messengers, and weekenders are up to 50 percent off. 499 Seventh Ave., at 37th St. (212-380-2225); T??“Th (10??“7).
??? Noir??™s bold, bright jewelry samples are on sale for up to 50 percent off. 350 W. 38th St., nr. Ninth Ave., fifth fl. (212-244-4846); T??“Th (10??“7).
??? Savvy & Co. is hosting a Bulga handbag sample sale, offering bags for up to 70 percent off. The sale will also run online at TheSavvy.com from 6/24 at noon to 6/27 at midnight. 145 W. 18th St., nr. Seventh Ave. (212-388-0339); W (8??“8), Th (10??“8).
??? Roberto Cavalli ready-to-wear and couture are up to 80 percent off. 135 W. 18th St., nr. Sixth Ave.; T??“Th (11??“8).
–Nikki Cho Russo
Tags: Anthropologie, Bijules, Brooklyn Flea, Bulga, Derek Lam, Henri Bendel, Ilus, Jane Marvel, Madewell, Matta, Only Hearts, Red Hook food vendors, Roberto Cavalli, Savvy & Co, TG170, Tribeca Grand Hotel, Voir