Let Doctrine Jeans take you back to #FNOatSaks! Relive the event frame-by-frame as Doctrine Jeans shows us some key moments at GQ Magazine’s “Authentic Denim” event at Saks Fifth Avenue—and Denim Therapy was there! If you are not already familiar with the brand, they are new on the market, founded fall 2010. Doctrine Jeans offer jeans for men and women who are more into the fit rather than glitz. Marked by clean lines and slim fits, this brand has come out of the gate strong. Subtle embroidery details, coated washes and use of selvedge on some jeans lends an understated elegance that is right on the mark for consumer demand.
Also look for The Denim Guy and Denimology, our social media hub partners for the evening. Special thanks: Video and social media hub at Saks was sponsored by Doctrine Jeans. For more information, go to Doctrine Jeans online.
—Kathy Ng Hassan
Tags: #FNOatSaks, denim fashion, denim therapy blog, denimology, Fashion's Night Out, jeans for men, Los Angeles events, Saks Fifth Avenue, The Denim Guy
Last night was an unbelievable Fashion’s Night Out event at Saks Fifth Avenue in Beverly Hills! As part of GQ Magazine‘s “Authentic Denim” event, Denim Therapy, The Denim Guy and Denimology were embedded in the trenches to seek out the industry’s top denim brands and stylish party people. From AG Jeans to True Religion, Saks has proven to be the denim mecca for those on a pilgrimage to find the best jeans in the world. As much as we want to share all the free swag being doled out (cocktails, hand-rolled cigars, craft beer, custom totebags, and more cocktails), we were thoroughly impressed (and amused) with all the denim-clad male model-staffers walking around, making sure everything was “alright” and practically feeding us grapes while we blogged. We’ve got some highlights from the event here, in case you didn’t partake in the festivities!
It was especially nice to meet with and speak to many people who stopped by our blogger station. Thanks to Saks Fifth Avenue Beverly Hills for providing the platform to communicate our love of denim. Special thanks to Doctrine Jeans for giving us the blogger station. Thanks to The Denim Guy for being our partner in crime once again! Stay tuned for more of Denim Therapy’s Fashion’s Night Out coast-to-coast coverage.
—Kathy Ng Hassan
Tags: #FNOatSaks, denim brands, denim events, denim mecca, denim sales, denimology, designer jeans in Los Angeles, Fashion's Night Out, GQ Magazine, Saks Fifth Avenue, The Denim Guy, where to find designer jeans
There is a fascination with behinds in the denim industry, largely due to an obsession with finding the most flattering fit for one’s derri?re… and Denimology wants to know who you think had the best backside to boast in the past 12 months. Vote now!

—Michelle Christina Larsen
Tags: celebrity contest, denim contest, denimology