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DT Loves: ASOS Marketplace

After years of public school education the association between September and that back-to-school anticipation has been burnt onto our synapses. This antsy feeling often results in a strong compulsion to get prepared for the changes autumn brings, in other words, binge-shopping. The women on the Denim Therapy team always turn first to ASOS to satisfy this urge. The UK online retailer started in 2000 and launched ASOS Marketplace in 2010. This new expansion to their site serves as a platform for independent boutiques to sell their goods. We try to support our fellow small businesses whenever we can and ASOS Marketplace is a pretty good place to start if you like the styles the online giant sells. Check out our favorite denim pieces for fall sold on the Marketplace below.


ASOS denim crop tops

Left: Denim Crop Top by Mint Vintage, Right: Denim Crop Top by House of Jam


ASOS denim shirt denim jacket

Left: Reworked Denim Jacket by Avelinas Vintage, Right: Dark Denim BF Shirt by Cherry Cameto


ASOS denim jumper denim dress

Left: Buckle Pinafore Dress by Re:Dream, Right: Button Down Mini Dress by Vulgar


Emily B. McIntosh


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Posted Sep 23 2015 in Ask the Denim Stylist » Buys Under $100 » Denim Buys » Denim Fashion

Best Butt In America: An Interview with Natasha Wagner

Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.

Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.

Natasha J Wagner best butt in America
Natasha in Mother Denim  Photo by Tommaso Mei

When did you start fit modeling? How did you begin to specialize in denim in your career?

My fit modeling career began 14 years ago while I was studying in college.  I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion.  I began specializing in fitting denim because denim companies really liked my body proportions and height.  I was slender yet curvy with long legs.  Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role.  I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin.  I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.

What was the first major denim brand you modeled for?

My first major denim account was the brand GUESS.   My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day.  It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.

Do you have any experience modeling or fitting raw denim? 

Yes, I do have experience fitting raw denim (aka untreated, unwashed denim).  Some companies use raw denim to create a fit block first.  They then use that block as a base to cut the other jeans.  Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit.   Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women.  However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.

Photo courtesy Seven For All Mankind

What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?

My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt.  I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.

What is your favorite cut?

I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.

I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school? 

In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.

We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?

I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work.  On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.”  “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.

Photo courtesy Seven For All Mankind

Let’s not forget the brain behind the bum! What books are you reading right now? 

I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers.  I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome.  I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.

 What are your goals for the future? Where would you like to see your career 5 years from now?

This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly.  I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences.  I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry.  Don’t worry colleagues, friends and family; the book will be mostly fiction.  Five years from now, I hope I am doing what I do now or something more creative and fashion related.

Natasha in Levi’s Photo by Tommaso Mei

Want to see more of Natasha? Follow her on Instagram!

—Emily B. McIntosh






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Posted Sep 09 2015 in Uncategorized

Studio Visit with PRPS Designer Donwan Harrell

We knew Mr.Harrell’s jeans long before we met the man inside of them. His love of preserving vintage denim brought many pairs of his into our hands. It was through this mutual passion that at long last we were able to meet Donwan. We recently had the opportunity to visit his studio in midtown and talk shop.

Harell’s strong taste for nostalgia makes him our kind of designer. He has amassed an impressive denim collection over the years, as well as stacks of Japanese denim magazines, action figures and American ephemera. He has a particular penchant for vintage Lee’s. While talking in his office we learned that JCPenney had its own selvedge brand called Ranch Craft that copycatted Lee’s. Thinking back to a time when department stores carried their own selvedge lines kind of blew our minds.

When we arrived at his office his crew was getting ready for trunk shows in Vegas. We got a glimpse of the new PRPS line at Liberty Fairs and we got an even better peek of the new PRPS Noir line at his studio. The washes Harrell designs are inspired by real pairs of old jeans. PRPS stands for purpose. Harrell strives to mimic the personality of aged jeans, mimicking the tiniest flecks of oil to stress marks all derived from the original purpose of workwear, from real movements of auto mechanics on their knees or painters on scaffolding.

prps don harrell
The designer in his element. 

PRPS Donwan Harell
PRPS headquarters in midtown.


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Posted Aug 31 2015 in Denim News » Interviews

Denim at Liberty Fair: Feltraiger, Kato and Fullcount

The Denim Therapy team’s Market Week tour continued at Liberty Fairs held at Pier 94. The space was enormous with over one hundred booths to cover. We scoured the long aisles and prioritized. Our top priority?  Denim. Our featured picks from the show are all Japanese and American brands including Feltraiger, Kato and Fullcount.

Feltraiger is a Brooklyn-based brand focused on making products you can pass down from generation to generation.  Their customer base ranges from hardcore motorcyclists to anyone inspired by American subcultures of the 20th century. Feltraiger’s new Core collection features their bestselling basics. We’re fans of the Destitute Vest in indigo available for Fall 2015.

Feltraiger motorcycle
Th co-founder’s motorcycle parked in front of the new collection.

Feltraiger denim vest
Destitute vest in indigo.

Kato jeans are made of Japanese denim, designed in Kyoto, and manufactured in Los Angeles. Kato was started by Hiroshi Kato in 1996 and has become one of our favorites. We favor the immaculate construction and details such as the diagonal belt loop and selvedge coin pocket. Highlights from the Spring 2016 line are the 13 oz. Raw Slim jean and a 7 oz Shawl Collar Blazer. Their leather patch has also been updated for the first time since the brand’s inception.

Kato Japanese denim

Kato Japanese denim

Kato japanese denim blazer
Perfect distressing detail on the hem of the shawl-style blazer lapel.

Fullcount denim is made in Okayama mills in Japan and was one of the first brands to start using Zimbabwe cotton back in 1992. Fullcount is here to stay, check out a peak of their Spring 2016 offerings below.

Fullcount Japanese denim\

Fullcount Japanese denim
Rust-looking wash on Fullcount jeans.

Fullcount Japanese denim

Fullcount zimbabwe chambray
Boro-like stitching detail on a chambray shirt.

All photos credited to the author.

—Emily B. McIntosh


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Posted Aug 24 2015 in Denim Menswear » Denim News » Events

NY Market Week: Jean Shop at Project

Last week at Project we had the chance to stop by the Jean Shop booth. Read on and check out the photos to see what we gleaned from our quick encounter during our preview of their Spring 2016 collection.

Conversations with denim heads combined with our intuition tells us that overalls and coveralls are going to make a strong comeback next year. Below is a prototype of a potential piece.

Jean Shop overalls

The personal touch of patches and repairs is timeless and certainly not going out of style any time soon. We saw extreme distressing, apparent darning, and patches galore during Market Week.

Jean Shop patch

We strongly approve of the women’s denim vest in Jean Shop’s Spring 2016 collection.

Jean Shop denim vest women's denim

We are always excited to see selvedge denim crossing into the women’s market. The Jean Shop Spring 2016 women’s selvedge shorts are kind of fulfilling our fantasies. We can only imagine the coolest of babes rocking orange selvedge shorts in the summer heat.

Jean Shop women's denim shorts selvedge

Jean Shop denim shorts

Jean Shop’s famous orange stitching and pockets.

Jean Shop orange denim

A great styling suggestion after our own hearts from Jean Shop: denim on denim on denim. Triple the denim triple the fun.

Jean Shop denim on denim

Emily B. McIntosh

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Posted Jul 30 2015 in Denim Menswear » Denim News » Events

Comedian Kristen Wiig Rocks Denim In V Magazine

We love former SNL staple and brilliant comedian Kristen Wiig, so we’re thrilled to see her in V Magazine‘s spring issue. Even better, she’s rocking stylish denim duds: a bleached out denim jacket, and medium wash mid rise cropped jeans. We already knew she had style, but now we’re totally crazed.


Check out the full shoot and article at Kristen

—DT Staff

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Posted Jan 29 2014 in Celebrity Style Watch » Denim Fashion

How to Make Cut-Off Shorts… Denim Therapy Style

Here at Denim Therapy, we are all about DIY. That’s why, even though we offer a jeans-to-shorts service, we want to show you how to make your own jean shorts. Watch as Renee shows us the step-by-step process, from selecting the perfect denim to how to measure the length. But remember, if you’re not crafty, all you have to do is measure the jeans to your preferred length, fill out the online form, and send them to us at Denim Therapy.  We’ll turn your jeans into the perfect summer shorts. It’s a win-win!




—Sarah Greene, Renee Sykes, Michelle Christina

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Posted Jul 20 2012 in Denim Therapy

Hole in Your Crotch? Denim Therapy Can Help!

Does this look familiar? It’s called a crotch blowout, and it happens to the best of us — especially in New York, where people walk an average of five miles a day without even realizing it. Crotch blowouts are sneaky little things that start as inconspicuously thin areas and turn into holes that render your favorite jeans unwearable. That’s where we come in! Denim Therapy is the crotch hole specialist and we can repair yours with a little DT wizardry,  making it look like it never happened! Check out our before and afters and see for yourself. Oh, oh! It’s magic!


dr denim denim patch hole in denim denim dr fix denim ripped jeans

—Sarah Greene

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Posted Apr 06 2012 in Denim Therapy

Lipstick & Jeans: Our Favorite Shades To Wear With Blue

If art & design school taught is one useful thing, it’s that hues of orange and red look great with blue. And while you can translate that using jeans and a top, the ladies of DT are huge fans of throwing the pop color on our lips! We’ve whipped up combinations of our favorite lipsticks and our favorite jeans to show you how makeup and denim can work together in perfect harmony. Show us your own denim x lipstick combinations on our facebook wall!

lipstick denim what to wear 1

Lipstick # 1: Urban Decay lipstick in Confession ($22)

Wear it with: See by Chloe Pleated Denim Trousers ($179) – buy it at My Theresa.


Lipstick #2: Revlon Super Lustrous in Cherries in the Snow ($6.39 on sale)

Wear it with: Motel Durable Dream Skirt ($110) – buy it at Modcloth.


j brand blue skinny jeans

Lipstick #3: Nars in Heatwave ($24)

Wear it with: J Brand 811 mid-rise twill cropped skinny jeans ($122.50 on sale) – buy it at Net-A-Porter.


Free People Vintage Miss Lee Denim Jacket

Lipstick #4: MAC Russian Red ($14.50)

Wear it with: Free People Vintage Miss Lee Denim Jacket ($98) – buy it at Free People.


genetic denim jeans

Lipstick #5: Tarte 24/7 lip sheer in Summer Fling ($16)

Wear it with: Genetic Denim The Jane High-Rise Slim Bell Jeans in Fang ($253.69) – buy it at Genetic Denim.

—Michelle Christina Larsen & Renee Sykes

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Posted Nov 28 2011 in Ask the Denim Stylist » Denim Therapy

Nine in the Morning Spring 2012 Lookbook

If you think your closet might need a little European boost this Spring, look no further than the gorgeous Italian designs of Nine in the Morning.  Giving us some of their most perfectly fitted, sexy denim yet, it’s easy to see that owners and brothers Umberto and Alessandro Vendramin came from a long line of luxury textilers. This season’s lookbook features looser-fitting, paint-splattered jeans for both men and women, as well as dark-wash, super tight women’s jeans that appear to be stretchy enough to do yoga in. Seriously, could these jeans fit any better?  We think not.

[nggallery id=835]


—Sarah Greene

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Posted Nov 18 2011 in Denim Fashion » Lookbooks
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