So here’s the thing: we love hearing about new, innovative denim-making techniques, but we also love it when the results are, well, something we’d actually want to wear. Thankfully, Analog Clothing‘s Wheel Wash technique doesn’t let us down. The chill sports lifestyle brand eschews the traditional process of stone-washing to break down denim material, substituting–get this–old skateboard wheels for smooth and conditioned jeans. (Who knew that old wheels = fabric softener?) We give them major props for repurposing, but we’re most thrilled about the fact that the jeans made from this technique aren’t limited to one particular wash; the selection ranges from coated denim to cerulean blue jeans.
Check out some of the Wheel Wash washes below!
Charcoal Aged Wheel Wash, Vintage Blue Wheel Wash, Dark Aged Wheel Wash, Indigo Wheel Wash
Tags: analog clothing, analog wheel wash, Denim Washes, denim washing, innovative denim technology
We sourced this gem of wisdom during our denim style and care Q&A (which goes down weekly at 3:30PM – 4:30PM EST on Wednesdays)…
“To make jeans last longer, don’t dry them in a dryer! Lay flat to dry or dry hanging upside-down (this will keep the length of your jeans long as they dry, and keep the butt area from being stretched out).”
—Renee, resident Denim Therapist.
Check Renee out at the Raw Denim Project!
Tags: denim care, denim washing, how to care for jeans, how to dry jeans, how to wash denim, how to wash jeans, make jeans last longer