Is Ralph Lauren trying to appeal to the masses? Not really. Talk of denim really makes headlines, especially when they cost (gulp) $2,000. We previously blogged about the most expensive jeans ever, but the new Ralph Lauren Collection will make the bold leap into luxury double denim chic by producing atelier-worthy denim tuxedos, trench coats and leather-like coated denim jackets. On-trend skinny, jegging, straight leg and trouser jeans will still be available. “This is really a new statement within our collection. It is Collection denim for the Collection customer. It’s not just a few pairs of jeans that we put into our collection. This is a whole concept unto itself,” said Ralph Lauren. The new luxury denim collection is set to drop in July, with prices ranging from $300 to $2,000. More about this collection plus more Ralph Lauren Denim Collection photos at Become Gorgeous.
Via Become Gorgeous. Photo credit: WWD.
—Kathy Ng Hassan
Tags: denim tuxedo, double denim, most expensive jeans ever, Ralph Lauren