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3 Ways To Wear The Frayed Denim Trend

While destroyed denim is a trend we’ve loved forever, but there’s a new version of deconstructed denim style in town: frayed denim is a huge deal this season, and from our favorite style news sites to our top shopping destinations in the city, it’s visible. Here are three of our favorite ways to work this on-the-rise trend into your wardrobe, stat.

1. Marques’ Almeida Fluted frayed denim midi skirt (below)

frayed denim trend shop jeans

2. Sonia Rykiel High-rise flared jeans (below)

frayed denim trend shop jeans

3. Steve J & Yoni P Distressed denim mini skirt

frayed denim trend shop jeans

Will you be wearing the frayed edge denim trend this season?

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Posted Sep 16 2015 in Denim Buys

Best Butt In America: An Interview with Natasha Wagner

Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.

Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.

Natasha J Wagner best butt in America
Natasha in Mother Denim  Photo by Tommaso Mei

When did you start fit modeling? How did you begin to specialize in denim in your career?

My fit modeling career began 14 years ago while I was studying in college.  I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion.  I began specializing in fitting denim because denim companies really liked my body proportions and height.  I was slender yet curvy with long legs.  Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role.  I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin.  I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.

What was the first major denim brand you modeled for?

My first major denim account was the brand GUESS.   My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day.  It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.

Do you have any experience modeling or fitting raw denim? 

Yes, I do have experience fitting raw denim (aka untreated, unwashed denim).  Some companies use raw denim to create a fit block first.  They then use that block as a base to cut the other jeans.  Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit.   Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women.  However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.

Photo courtesy Seven For All Mankind

What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?

My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt.  I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.

What is your favorite cut?

I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.

I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school? 

In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.

We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?

I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work.  On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.”  “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.

Photo courtesy Seven For All Mankind

Let’s not forget the brain behind the bum! What books are you reading right now? 

I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers.  I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome.  I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.

 What are your goals for the future? Where would you like to see your career 5 years from now?

This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly.  I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences.  I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry.  Don’t worry colleagues, friends and family; the book will be mostly fiction.  Five years from now, I hope I am doing what I do now or something more creative and fashion related.

Natasha in Levi’s Photo by Tommaso Mei

Want to see more of Natasha? Follow her on Instagram!

—Emily B. McIntosh






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Posted Sep 09 2015 in Uncategorized

Men’s Denim Guide: 4 Essentials

When it’s time to face the world, the most essential things in your closet are the denim basics you can base countless looks on. Building out your wardrobe from a few key denim pieces is a snap, once you have them in place. So, what are they? Nordstrom has the men’s denim essentials listed right here.

And don’t forget… if any of those denim essentials should wear, tear, or require a little tailoring, Denim Therapy’s denim repair experts have your back.


—DT Staff

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Posted Jul 09 2015 in Denim Therapy » Denim Tips

Want Patchwork Jeans? Denim Therapy Can Do It For You

Patchwork jeans are back on the map in terms of trends for fall… and they show no signs of going away. Now, thanks to our expert denim repair services (which also happen to be super stylin’), you can turn a hole in your jeans into a pair of Pinterest-worthy pair. See the before or after below.



Try our new patch service of denim and leather patches and keep up with this popular fall trend!

—DT Staff

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Posted Jun 09 2015 in Ask the Denim Therapist » Denim Therapy

High Fashion Tips From The Edit’s Denim Issue

Net-A-Porter‘s curated e-magazine, The Edit, is all about denim this issue. Focusing on the versatility of our favorite textile, Editor Jennifer Dickinson comments, “Fashion is one of the few industries where denim is an acceptable part of the working wardrobe. Or it was – this season, with Valentino, Tomas Maier and Victoria Beckham adding our favorite fabric to their runway repertoire, even city offices can get theblues.” See the whole issue here.

high fashion denim the edit

—DT Staff

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Posted Jan 21 2015 in Denim Fashion » Editorials

Want Patchwork Jeans? Denim Therapy Can Do It For You

Patchwork jeans are back on the map in terms of trends for fall… and they show no signs of going away. Now, thanks to our expert denim repair services (which also happen to be super stylin’), you can turn a hole in your jeans into a pair of Pinterest-worthy pair. See the before or after below.



Try our new patch service of denim and leather patches and keep up with this popular fall trend!

—DT Staff

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Posted Nov 12 2014 in Ask the Denim Therapist » Denim Therapy

Mango Fall: Cool & Casual Denim Style

To tap into some cool & casual fall denim style inspiration, look no further than Mango‘s fall 2014 lookbook. The set of tranquil, effortless shots feature outfits that emphasize layered knits, destroyed denim in relaxed fits, and an earthy color palette—just to name a few of our favorite trends. See the full lookbook, and go get that grandpa sweater, darlin’. It might be a warm and rainy day in NYC at the moment, but the temperature is steadily dropping.

mango lookbook denim style fall 2014

Check out the full lookbook here.

—DT Staff

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Posted Oct 16 2014 in Denim Fashion » Lookbooks

How To Make Double Denim Look Expensive

Once upon a time, the phrase double denim called to mind images of “Canadian tuxedos” and horrific family photos from the 90s featuring multiple generations wearing jean shirts and jeans. But then, a couple years ago, double denim became a thing. The chicest models-off-duty and fashion editors began sporting the look to fashion week, and then style bloggers ran wild with it. Fall is a denim-heavy season to be sure, so to gear up for it, we’re breaking down ways to make your double denim look expensive and stylish, with the help of this great outfit from Viva Luxury.


Images via Viva Luxury.


1. Mix washes. Pairing two medium wash denim pieces together? Bad. Mixing a medium-to-light wash chambray button down with acid wash jeans? Perfection.

2. Tote a chic bag. Head-to-toe denim with a fabric bag over your shoulder definitely looks casual-cool, but not “expensive”. Do yourself a favor and grab your vintage chanel clutch or other cute purse to keep the look high end.

3. Wear fresh kicks. Nothing says “I am effortlessly stylish and I make more money than you!” than a pair of fresh, clean kicks to punctuate your outfit. Bonus points for metallics.

Love this look? See more photos here.

—Michelle Christina Larsen

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Posted Sep 22 2014 in Denim Therapy » Denim Tips

Our Favorite #NYFW Street Style Snaps

New York Fashion Week is almost over, and aside from peeping the runways (which are crawling with gorgeous ensembles this season), we’ve had our eye on what people attending the shows are wearing. Street style is one of our favorite sources of inspiration as we prep our wardrobes for upcoming seasons. Here are some of our favorite looks from the past 7 days, courtesy of the NY Mag’s many fashion week galleries.

Irina Lakicevic

Leandra Medine

Clara Racz

Irene Kim

Jenna Lyons

Jane Keltner De Valle

Aimee Song

Helena Bordon

Leandra Medine2

Camille Charrière

Caroline Issa

Evelina Khromtchenko

All images via NY Mag.

Got a favorite? Tweet at us!

—DT Staff


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Posted Sep 11 2014 in Denim Fashion » Street Style Watch

News Flash: Silicon Valley Is Wearing Jeans

Silicon Valley, home to engineers, innovators, and geeks that are changing the world as we speak, prefer a certain kind of uniform for their days of working on your next favorite gadget. What is it, you ask? Jeans!

Unzipped reports, “There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the stereotypical organization of coding teams. And while he goes into some detail about the usual suspects of a coding group, we couldn’t help but notice a different common attribute: denim.

Indeed, denim makes more than a cameo in the HBO show, gracing the legs of not only the startup team protagonists, but also the tech titan Peter Gregory (played by the late great Christopher Evan Welch), who invests in them. And while Silicon Valley might be the funniest outpost to correlate denim with the tech world, it certainly isn’t the first.” (See the full post at Unzipped)

denim Silicon Valley

—DT Staff

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Posted Jun 26 2014 in Denim Fashion » Trend Alert
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