Denim Therapy knows it’s hard to part with your favorite jeans, even when the parting is only during pregnancy — just ask new mom Jessica Simpson. That’s why we offer maternity expansion service! You can keep wearing your best blues, and then when the baby arrives, we’ll convert them back to their pre-prenancy glory for free! It’s a great Mother’s Day gift (or any day gift) for soon-to-be moms. It’s what Obama would want.
—Sarah Greene
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A very pregnant (and very adorable) January Jones steps out in the Paige Premium Denim Jimmy Jimmy Westbourne. Finding just the right fit of jeans for your baby bump takes a lot of effort especially if you don’t want to look as if you just rolled out of bed (Denim Therapy can help with fixing up your favorite pair during pregnancy, by the way). January has pulled of the look to perfection with the hip hugging denim that she rolled up for an added casual feel. The flowy top with crochet applique along with her chain linked Stella McCartney bag are easy and lightweight accessories that we love. A super-cute look for this mom-t0-be.
—Jackie Racer
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From skinny to bootcut to cropped jeans, Paige Maternity has jeans to cover the mama to be in style. Yep, Paige Maternity is the maternity jeans line produced by Paige Premium Denim, the denim label that prides itself on expert fit. Having tried on several pairs of Paige jeans and owning a pair, I can attest that the jeans are super comfy. Why? The construction makes you feel sexy and confident, and the interior waistbands are lined with a proprietary fabric that feels luxurious and as comfortable as a pair of pajama pants. Besides the obvious comfort factor, who wants to go back to the dark ages of maternity fashions (think tent tops and baggy clothes)? On sale now at Gilt Groupe.
Now, if Paige Maternity doesn’t do it for you, then consider turning your tried-and-true blues into your new fave maternity jeans. How, you may ask? Denim Therapy, known for restoring old, battered, tattered and shattered jeans into its former glory, can lovingly create a pair of mama jeans in no time flat. What’s more, you can actually turn them back into regular jeans. Genius.
GO TO DENIM THERAPY’S MATERNITY SERVICE
– Kathy Ng Hassan
Tags: Denim Therapy Maternity Service, Paige Maternity
What do pregnant women want in a maternity jean? Just like finding a diamond, there are three C’s for maternity jeans; Comfort, Cost efficiency and to always remain Chic!
Denim Therapy has launched a maternity service. Give us your favorite jeans and Denim Therapy will transform them into your favorite maternity jeans. We’ll insert discreet expandable side inseams that will grow with you, move with you, get you through the nine months and then some. And when you’re back to your pre-baby figure, we’ll return your jeans back to their pre-baby form. All for $60!
Humanitarians? I think we just may be…just a tad bit. Read the Times article on how the Gap and Levi Strauss are dumping chemical waste into the water of Lesotho. Just a travesty! Hey, every effort to promote sustainable alternatives counts! So, get your haute mama jeans on with the help of Denim Therapy.

–Nikki Cho Russo
Tags: Denim Therapy Maternity Service