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AYR Promises Flawless Fitting Women’s Jeans


There’s a new brand of denim in town, and they’re talking big. AYR features brand director Maggie Winter (formerly of J.Crew) and design director Jacqueline Cameron (of Calvin Klein/Madewell), which already has the DT team’s collective eyebrow raised. These ladies have worked with brands whose reputations for good looking, well-fitting jeans have many women salivating for each release, so they must be cooking up something good.

Aside from their denim offerings, the brand is committed to delivering on must-have wardrobe essentials year-round: the building blocks that ensure you always have a favorite go-to piece at hand. They’re launching in spring 2014, and we’ll be waiting.

ayr-jeans-that-fit

Source.

—DT Staff

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Posted Nov 20 2013 in Denim News

Eric Reviews Zipfit.me: The New Wave In Men’s Denim


Recently, we heard about this website called zipfit.me that claims to have a “unique algorithm that matches you to the right pair of mens jeans based upon a pair you already love or based upon your body type and fit preferences.” It seemed legit, so I gave it a try. I liked was that I could try both methods without having to set up an account or enter any payment information.

First, I tried the more custom technique by entering my measurements and fit preferences. I knew I wanted a pair of white jeans, so I just searched through the dozen-or-so matches for a pair that came in white and voila- we have a deal! I also tried the process where you select a pair you already have from a list and it came up with mostly the same dozen-or-so pairs, so clearly I have a type.

eric-white-jeans-men-review

I experimented with both methods, several times, and I can safely say the process is very easy – so easy, a male model could handle it. Payment was a breeze and my Paige denim Normandie egg shell jeans were on their way. They must have had them in stock, because I got my jeans in about a week.

I was pretty excited about my white jeans, because I’ve never had a pair of white jeans and, you know, YOLO- or whatever. I tried them on and immediately realized my blue boxers weren’t going to work with these pants. After a quick trip to the store for some tighty whities, I was ready for the joys these pants would unlock. For some reason, I was imagining them to be like gritty, Andrew WK style white jeans- but once I got them, I realized I had selected more yacht-rock, Hall and Oates style slack-y jeans, but that’s cool. I’ll rock that 80’s look, no problem.

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I’m looking forward to launching these white light denim jeans into my summer rotation. Zipfit.me delivers the goods, as promised, and I couldn’t be happier with the experience.

—Eric Schmidt

Eric Schmidt is the Director of Operations at Denim Therapy. He can be reached at 347-935-0089. Twitter- @TalkingSchmidt

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Posted Jun 14 2013 in Denim Fashion » Reviews: Product

Win A Pair Of Marc Allison Jeans… Enter By September 10th!


It’s time for our first giveaway of autumn! We’ve hooked up with Marc Allison jeans (who we introduced you to this past summer with our Q&A) to give you a pair of chic baby blue’s for fall.  Priding themselves on being “the next generation in premium denim”, Marc Allison features four-way-fit stretch jeans made with Supima cotton that make for a fit you’ll never forget. Movement and comfort are off the charts when you pull on a pair of MA’s, and you can wear them all week without getting that worn, stretched-out denim effect. It’s time to claim your own!

denim-therapy-marc-allison-jeans-giveaway01

To enter…

1. Like Denim Therapy on facebook & follow Denim Therapy on Twitter.

2. Like Marc Allison Jeans on facebook & follow Marc Allison Jeans on Twitter.

3. Comment on this post with your email, and tell us what you love about the cut of these jeans!

How would you wear them? Where would you go in them? What favorite piece in your closet would be perfect to style them with? Anything goes!

 

Entries close on Saturday, September 10th—so don’t wait!

 

The prize…

Marc Allison “Gina mid-rise slim boot cut jeans in black wash. Available in sizes 24-32.

Details: 8.25″ front Rise; 13.25″ Back Rise; 34″ Inseam; 16″ Leg Opening; 73% Supima Cotton/27% Elestrell-p X-Fit.

gina mid rise slim boot denim giveaway marc allison

Winner will be chosen at random from the comments that fulfill the above guidelines. We’ll announce the winner on Monday, September 12th.

Contest open to U.S. Residents only.

Questions? Email us!

Good luck!

—DT Staff & Marc Allison Jeans

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Posted Sep 06 2011 in Denim Therapy
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