Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Swirl is having the ultimate summer denim clearance sale right now, with MIH Jeans, Genetic Denim, Blank Denim, and more. Regardless of original retail, everything is marked down below $50 (some way below).
They’ve been coined “Jeanderpants”, “Joxer briefs” and just plain bizarre, but these unbelievably JeanPants Underwear are the newest not-really-denim phenomenon in the denim world. They’re a pair of realistic knit boxer briefs fashioned with a convincing texture of jeans, and they’re about as amusing as jeggings the first time Conan O’brian wore them on air. As you can see from the photo, they don’t leave much to the imagination, but we imagine the kind of guy who’ll buy these isn’t exactly someone who would prefer you not look below their waist all day.
What a slogan or photo shoot simply cannot do, videos can. Here is a very cool animation by Levi’s depicting the evolution of their signature Trucker jacket. A long-standing symbol of industrial fashion and working class chic, this Americana classic has seen many forms, both from the design label itself and via adaptations of those who wear it. Shown across a range of landscapes (fabricated entirely out of denim textures—look closely!) and worn by a spectrum of loyal customers, it’s both sentimental and technically impressive to behold.