Using computers and cell phones until they don’t work anymore. Wearing clothes until they’re completely worn out. What a concept! Levi’s, for example, is a denim brand that is showing their customers how to make their jeans last longer. According to a recent New York Times article: “Levi Strauss is telling customers to take steps that will actually lead them to buy fewer pairs of jeans. The Levi’s sustainability campaign urges customers to wash their jeans less often and in cold water, a move that the company says reduces water use.”
A hallmark of the Denim Therapy service is the ability to reconnect owners with their favorite — but unwearable — jeans, reducing a need to purchase “Favorite Jean 2.0.” Do your jeans have holes? Do they need a re-dye treatment? Those boot cuts don’t fit anymore? Denim Therapy’s services not only restores your jeans, but in many instances, makes your jeans last longer. Check out Denim Therapy services to learn more. Like computers, sometimes we just need a refresh or a re-boot.
—Kathy Ng Hassan
Tags: denim doctor, denim rehab, Denim Repair, denim restoration, fix jeans, how to wash jeans, jeans repair, recycled jeans, sustainability