Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
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Tags: denim manufacturer, eco friendly denim, eco-friendly jeans, Levi Strauss, Levi's Jeans, recycled denim, recycled jeans, recycled water
What happens when denim manufacturers go above and beyond systematic manufacturing and begin engineering and customizing their machinery over time as a result of studying improved methods of creating their product? Aside from adding a bit of “artist” into their “engineer” titles, they begin to produce some of the most coveted denim on the market. Such is the case with Edwin Japan, a 35-year-old brand and manufacturer that are increasingly sought out by other brands as the step one source for their own jean products.
The video below is a gorgeous mood board and behind-the-scenes look at some of the mechanisms and workers that make it all happen. This is a must-watch.
Japan from Edwin Europe on Vimeo.
You can check out Edwin, famous for their 503 Jeans, which launched in 1997 and have maintained prominent in their line, at the Edwin website (Japanese).
Video sourced from Tenue de Nîmes.
—Michelle Christina Larsen
Tags: behind the scenes, denim manufacturer, edwin japan, Japanese denim, Tenue De Nîmes, Video