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Street Style at PROJECT NYC Day 2

It’s a very fashionable crowd here at PROJECT. We’ve had our focus on the denim on display, but the brand reps, buyers, and press were so impeccably dressed that we couldn’t help taking a few snapshots. Take a look at some of our favorite outfits of the day:

—Renee Sykes & Elyssa Linden

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Posted Jul 18 2011 in Denim Fashion » Street Style Watch » Uncategorized

Genetic Denim Swirl Sale: Up to 65% Off

Swirl is hosting one of their usual incredible sales, this time with Genetic Denim for up to 65% off. A huge array of jeans are available from, the deliciously standard Liam Straight leg jean to the drop crotch Val Drawstring and the adorable Bailey Harem. They’re known for creating some of the softest denim material, perfect for transitioning into the warmer months. Priced from $49 to $79, these jeans are under $100 and priced to move (so get your move on)!


Looking for even more discounted denim? Gilt Groupe is hosting a Citizens of Humanity sale and the preview is available now. Skinnies, flares, and more will be up for grabs starting today.

—Denim Therapy Staff

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Posted Mar 22 2011 in Buys Under $100 » Denim Buys

Style Mix: Chopper Jeans Spring 2011 Lookbook

The pastel pink background of the Chopper Jeans Spring 2011 lookbook is a nice compliment to the washed out tones in the collection, and we’re a sucker for candy pink—but the actual collection has us scratching our heads. The brand seems to want a bohemian edge, and that can certainly be found in more than one look, but there’s also a mod shift dress, skin-tight ’90s ensemble (a la Cindy Crawford), an early-2000′s cropped blazer/shorts combo, and then suddenly an urban hip-hop drop crotch pant. As not to hit a mark, there’s an of-the-moment pair of denim harem pants too.


There’s something for everyone, but that can be a real paradox when it comes to clothing branding and hooking a group of loyal customers who come to you for your brand’s unique DNA. See the full lookbook here.

—Michelle Christina Larsen

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Posted Jan 07 2011 in Denim Fashion » Lookbooks
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