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Hudson Jeans Introduces Their 13 Principles + Win Jeans For a Year!

While the rest of us are working on our New Year’s resolutions and staring at our vision boards, Hudson Jeans took their 13 Principles (“The Hudson Way of Life”) and decided to share it with the world. They produced a video to illustrate their guiding principles:  Think Freely, Do It Better Together, Be Amazing, Exercise Your Creative Mind, Do Good, Be Passionate, Take Chances, Move to Your Own Rhythm, Believe You Can, Be Humble, Keep Your Word, Stay Young at Heart and Enjoy the Ride.  If you don’t already have a personal mission statement, then you might just find inspiration here.  Furthermore, they’ve launched their new 13 Principles Sweepstakes in which for the next 13 days (launched on Wednesday), they will give away 13 pairs of jeans to reflect each principle.  Plus, you get a chance to win one year’s worth of jeans.  We knew we couldn’t keep the news to ourselves.  Go to Hudson Jeans on Facebook to enter!

Hudson Jeans introduces their 13 Principles and new sweepstakes.

Hudson 13 Principles – Denim with Ideology from MD Creative on Vimeo.

—Kathy Ng Hassan


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Posted Jan 12 2012 in Campaigns » Denim News
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