American Apparel, despite rumors of a massive downfall and sexual harassment lawsuits up the wazoo, have still maintained a cult following and the undisputed status of “cool kid in school” since they started selling overpriced knit roller shorts to college kids. We’re not gonna lie, we love the basic color options for styling, and while some of their novelty items will split at the seams after one raucous night of partying, it’s fun to browse and fun to wear. We popped by their Soho shop on Broadway recently to snap some photos of their window display. We’re loving the chambray tops and denim duffle bag, preceded by rows of summer nail polish colors. If one thing’s for certain, they know how to set the mood for city kids to shop.
—Michelle Christina Larsen
Tags: American Apparel, chambray, denim duffle bag, denim shirt, nail polish, nyc, soho, window display