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Target’s Music Video About Denim

If you’ve ever shopped at Target, then you know they’ve really gotten deep into making jeans part of their standard merchandise offerings (remember William Rast for Target?). And to further push that agenda, they enlisted a “music teacher” to tell parents and kids—via a quirky synth-pop serenade—what they need in order to look good for back to school. It’s essentially a commercial on what you can buy at Target, but denim is the not-so-subtle suggestion. What’s also interesting is how spot-on that this music teacher reminds some of us here at Denim Therapy of a certain 9th-grade journalism teacher.

—Kathy Ng Hassan

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Posted Aug 31 2011 in Campaigns » Denim News
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