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Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of  inside info! Catch up on what’s happening (or totally not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. We were highly amused by the Imogene + Willie newsletter this morning: “This jolly red corduroy Levi’s trucker jacket is identical to the one that Santa wears on his days off.”

2. Today’s the last day to get a big old heap of your holiday shopping done at Levi’s—their 25% off discount expires tonight at 11:59PM PT! Use code SHOP25 at checkout.

3. Jean Touitou talks with Dazed Digital on the second collaborative season between the A.P.C. and Carhartt.

4. MiH Jeans has announced the launch of Jean.Machine—premium British denim for men, also available at Mr. Porter.

5. We’re not even sure who would use this kind of thing, but we found denim-textured food service icons that are too charming to scroll past without at least slowing down for a look!

—Michelle Christina Larsen

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Posted Dec 15 2011 in Denim News

Dazed by Denim

If you caught “Rough and Ready”, an editorial shot by Kira Bunse and styled by Steven Westgarth in the newest issue of Dazed & Confused Magazine, don’t think the party is over just yet! Yesterday Dazed Digital posted up a few unseen shots from the photo shoot, featuring model Alexander of The Right Stuff agency. The perfect blend of rough-edged denim and tailored wool menswear becomes a palette of inspiration for the coming months. And guys—since it’s about to get chilly, we suggest you take a cue from across the pond.



Check out Dazed Digital for more.

—Michelle Christina Larsen

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Posted Nov 23 2010 in Denim Fashion

Be Stupid Campaign gets Epic

Denim MVP brand Diesel‘s newest “Be Stupid” campaign attempts to free their target customer from societal normalcy with slogans like “You’ll create more,” and “You’ll care less” adjacent to images of  teenage kids doing edgy, ridiculous things in various urban landscapes.

They’ve set one “stupid” idea into motion after a contest that summoned likewise ideas from fans bearing the brand’s name. The winner, who imagined a modern reconstruction of Noah’s Ark, has enabled a mass of over 300 people to race on all fours in animal costume in London this week.


If you’re in the area, you can pre-register and be part of it. Anyone can go to the Diesel shops in Convent Garden or Carnaby Street to collect a “Free Race Kit”–winners of the race keep their costumes and the first 300 people across the finish line will be invited to the after party. We’re looking forward to photos from this event… In the mean time we’ll amuse ourselves with the campaign’s seemingly endless pool of stupid (or just blatantly sexual) situations.




News source: Dazed Digital; Image source – Diesel.

—Michelle Christina Larsen

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Posted Nov 02 2010 in Uncategorized
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