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Levi’s Introduces Classic Mid-Rise Jeans


Need a little more coverage in the muffin-top area? No shame in that! Levi’s Curve ID has released a pair of jeans with a slightly raised waistline—a new fit called the Classic Mid-Rise, offering a bit more coverage on top than the Modern Low Rise. If there’s one thing we’re strictly against (with the rest of the stylishly conscious population) it’s the back of the hips overflowing (not a good look), so if you’re finding yourself a bit strained after a long winter of gorging, adopt a pair of these while you’re toning back down. You’ll be glad you did!

levis-classic-mid-rise-fit denim jeans

—DT Staff

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Posted Jun 09 2011 in Denim News

Levi’s Curve ID: One Step Closer to a Perfect Fit


We love how far Levi’s is taking this curve ID campaign, with custom fitting sessions that sound like a celebration of denim shopping rather than one more step in the journey to end the agony (of sizing, that is). While this won’t be the end of the denim frustration forever, this is a start. RSVP for your closest city and take a trip to Levi’s for gifts, snacks, and (gasp!) jeans that fit.

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RSVP here and don’t forget to Like Levi’s on facebook!

—Jackie Racer

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Posted Mar 08 2011 in Denim News » Events
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