Creative Director for Raven Denim, Yael Torbati, has an attention to detail, vintage inspired aesthetic, and an extensive knowledge of fit. That is exactly what yields for exciting new cuts and styles season after season. Fabrics are sourced from the best denim mills. Every garment is cut and sewn in Los Angeles. And the hand washes are processed locally too. Raven is a collection that offers a trend setting collection for both men and women. Read on for our exclusive interview:
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Raven: I’ve pretty much wanted to be a designer for as long as I can remember…I recently found some funny old sketches at my parents house (maybe I was around 8 years old) of some very well endowed ladies wearing swimsuits and evening gowns. Probably inspired by the Miss Universe pageant or something.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Raven: There are so many denim brands out there, but I guess my immediate competition would be other denim lines that offer lots of fashion denim like Current/Elliot, MiH, Kasil. I like to think Raven looks different by offering up ideas that are not necessarily on everyones radar, meaning that I don’t read into fashion forecasting too intently because then you just end up looking like everybody else.
DT: Do you have any pre-designing rituals?
Raven: Mainly procrastination! Then usually karaoke gets me going…
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Raven: The Raven woman & man are both professional, creative, smart, fun, easygoing, and light hearted. They have a classic aesthetic when it comes to fashion and don’t like bells and whistles. They appreciate fine details and refined fits/washes.
DT: Can you give us hint about what’s next for?
Raven: For women, spring/summer 2011 is full of comfortable, relaxed silhouettes that are still totally flattering and sexy. So slouchy/sexy is a key look! 70′s silhouettes like high waisted wide leg jeans, and flares are also sprinkled throughout the line, and shorts are so important and have been expanded on in a big way.
DT: What would be your dream collaboration? Any plans of that in the future?
Raven: Honestly, I haven’t really thought about that…Liberace?
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Raven: Some of my favorites in the arena of slouchy/sexy are the Willow in Dusk, Poppy in Antique, Vivee in Pebble, Jemma in Spruce, & Rowan in Marvel. I would wear the Poppy in Antique with a white vintage victorian era sleeveless top and wooden high heel sandals. My favorite high waist is the Orly in Poolside which I would wear with the thinnest t-shirt I have tucked in & platforms to show off the extra long leg a high waist jean creates. I’ll be wearing short all summer long like the Gilda in Chambray, Alix in Marvel, and the Vivian in checkers which I would wear with a black silk top & Bensimon sneakers.
DT: Do you have any favorite/least favorite denim trends right now?
Raven: I’m not a big fan of the long denim skirt especially the one that is supposed to look like you converted jeans into a long skirt. It seems that no matter what your body type is, it kind of just makes you look like a blob with no butt. Not the best look.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Raven: I always check out street style blogs- they do serve up inspiration as well as entertainment.
DT: How many pairs of denim do YOU own?
Raven: I have no clue- way too many to count. I know, it’s a rough life!
DT: Raven- what does it stand for? And why did you choose that as the name of your brand?
Raven: I’m not the founding designer of the brand so I can’t say I know the answer to that. Perhaps there is some bird lovin’ behind the name.
DT: Favorite celeb wearing your denim?
Raven: Tie for Megan Fox and Halle Berry
Check out Raven Denim’s most recent lookbooks for men & women below.
Tags: 70's style, Current/Elliot, Halle Berry, kasil denim, liberace, megan fox, MiH Jeans, miss universe pageant, raven denim, Spring/Summer 2011
We interrupt your St. Patty’s day merriment to bring you a very important message… Our friend Alice Chan at PPF Consigment (a swanky consignment shop in the LES) is donating 10% of each purchase made during the Month of March to the New York Asian Women’s Center—an organization that helps women and their children overcome the aftermath of domestic violence. As a thank you, PPF will also reward you with 10% off your purchase!
A bit more about the NYAWC:
The New York Asian Women’s Center helps women and their children overcome domestic violence and other forms of abuse by empowering them to govern their own lives. The Center provides a safe haven through multi-lingual support programs and shelter services. In addition, the Center works to raise public awareness about violence against women, advocates for the rights of survivors, and acts as an agent of social change.
The PPF Consignment denim selection is massive in range and includes brands like Siwy, Current/Elliot, Hudson, Rag & Bone, True Religion, Diesel, DL 1961, J. Brand, and more. With prices ranging from $29 to $109, you have no reason not to give to this cause (and score yourself a pair of jeans for spring)! This event ends on March 31st, so step lively! And don’t forget to mention the NYAWC at the time of purchase to receive your discount.
Visit them at 168 Ludlow Street, New York, NY 10002 and online at the PPF Consignment website. Store Hours are Sunday through Monday, 12–7pm, and Tuesday-Saturday 12-8pm. You can reach PPF by email at email@example.com, or by phone at (212) 677-7973.
Additionally, PPF Consignment is having a special fundraiser event for the earthquake/tsunami relief effort in Japan. They are now accepting donations and more information will be available shortly. The last fundraiser they held was very successful, with Proenza Schouler donating a PS1 bag, Cool Change donating 50 dresses, and a shop full of coveted items (think Balenciaga boots, Isabel Marant) being sold for very little… with all proceeds going to a great cause!
“Like” the boutique on facebook to stay up to date. Designers interested in volunteering items to be sold during this fundraiser can contact PPF Consignment via email.
—Michelle Christina Larsen
Tags: Current/Elliot, Diesel, discount, DL 1961, fundraiser, Hudson, J Brand, New York Asian Women’s Center, new york city, ppf consignment, rag & bone, Siwy, True Religion
Lately, I have been in search of a great denim jacket. Even though I love my traditional denim jacket by Earl that I’ve have for years now, I’ve been wanting something more current and edgy. Then, I spotted Charley 5.0′s zipper motorcycle jacket at Scoop. Looks great and fits like a glove! One celebrity gal who loves Charley as well is Whitney Port. Check out Charley 5.0′s website to see the complete collection of edgy and fun takes on denim. I also love their short jumpsuit and denim leggings.
Charley 5.0 Denim Jacket
Charley 5.0 Denim Zipper Jacket, $278 (as seen on Whitney Port)
Purchase it here
Whitney Port in Charley 5.0 Denim Leggings
Whitney Port in Charley 5.0 Denim Jacket
If you haven’t checked out the recently opened Topshop in Soho, what better excuse than to go purchase their bleach denim jacket, among the many other fantastic apparel, shoes and accessories offered!
Topshop Denim Jacket
BleachDenim Jacket Price: $90
Purchase it here!
Moto Jacket: $107
Purchase it here
Venture downtown to Pixie Market, a little gem of a store on the Lower East Side. I love Feature’s denim button front dress and Surface to Air denim Royce dress. For accessories, I adore Chapeau Claudette’s mesh tulle mini hats and mini peach top hat, so fun! Santi makes deliciously colorful bags. Add a little pop to an outfit with Santi’s sequin stripe bag or orange striped leather bag.
Feature Denim Dress
Surface to Air
Purchase it here
Surface to Air
Royce dress: $248
Purchase it here
Chapeau Claudette: $64 (mini peach hat)
Chapeau Claudette: $39 (mesh tulle mini hat with mesh flowering puff and optional veil)
Santi sequin stripe bag: $172
Santi orange leather stripe bag: $130
Click here to go to Pixie Market
–Nikki Cho Russo
Tags: Chapeau Claudette, Charley, Current/Elliot, La Garconne, Pixie Market, Santi, surface to air, Topshop