Denim Therapy

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Announcing The Denim Therapy x Cult Of Individuality Men & Women’s Denim Giveaway!

On Monday we announced that we were giving you the chance to win a pair of Cult of Individuality jeans (for men and women!) The line, inspired by classic cuts, vintage washes, and Japanese selvedge, is weathered and worn as if they’ve already been in your rotation of favorites from the day you buy them. Many entered, two will win… so scroll to find out if you’re one of ’em!


And the winners are….

Men’s denim: Bggiovan

Women’s denim: Sara Beard


The women’s denim winner will receive…

Cult Of Individuality Tight Very Stretch Onewash
32″ Inseam, 9″ rise, 98% cotton 2% elastane. High-waisted styling. Available in sizes 24 – 32.


The men’s denim winner will receive…

Cult Of Individuality Hagen Relaxed Jean in Harbor wash
Retails at $139, 100% Cotton Japanese Selvage Denim, 18″ leg opening.
Available in sizes: 25-31


Congratulations to our winners (we’ll email you shortly), and thanks to all who entered!

Didn’t win this time? No worries! Denim Therapy has more chances on the way for you to own amazing denim products for your stylish winter excursions.

Stay tuned…

—DT Staff & Cult Of Individuality

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Posted Dec 08 2011 in Denim Therapy

Cult Of Individuality Men’s & Women’s Denim Giveaway: Enter By December 7th!

Read the opening lines of the Cult of Individuality philosophy, and you won’t be hard pressed to figure out why we love them. They’re all about owning a pair of jeans that become more like a comrade and confidante. The line is inspired by classic cuts, vintage washes, and Japanese selvedge. The denim is weathered and worn as if they’ve already been in your rotation of favorites from the day you buy them: “Everybody has a pair of favorite jeans. That one pair they’ve loved the most and the pair that has seen the good times and the bad. This pair, no matter how old and beat up they may be, just can’t seem to be let go. These jeans are a canvas of the owner’s life experiences.”

If this philosophy rings a bell, you might want to get in on our three day Cult Of Individuality denim giveaway, launching today. We’re giving away denim for men and women on Wednesday—check the details below!


To Enter…

1. Follow Denim Therapy on Twitter.

2. Follow Cult Of Individuality on Twitter.

3. Comment on this post with your email… it’s that easy!


Don’t forget to post your email so we can contact you if you win!


Entries close on Wednesday, December 7th—so don’t wait! We’ll be announcing the winners on the Denim Therapy facebook page on Wednesday!


The Prize for Women…

Cult Of Individuality Karma Straight Jean in Waverly wash
Retails at $129, 98% Cotton 2% Spandex, 34″ inseam.
Available in sizes: 25-31





The Prize for Men…

Cult Of Individuality Hagen Relaxed Jean in Harbor wash
Retails at $139, 100% Cotton Japanese Selvage Denim, 18″ leg opening.
Available in sizes: 25-31



Winners will be chosen at random from the comments that fulfill the above guidelines. We’ll be announcing the winners on the Denim Therapy facebook page on Wednesday, December 7th! We’ll announce it on the blog, too.

Contest open to US residents only.

Questions? Email us!  Good luck!

—DT Staff & Cult Of Individuality

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Posted Dec 05 2011 in Denim Therapy

Denim Therapy Halloween! Costumes & Chaos With Our Favorite Denim Heads

Boo! Did we scare you?! Well, some of these costumes might! The Denim Therapy team rounded up their favorite Halloween photos from years past, and asked some of our favorite denim brands what their Halloween plans are too. Scroll to check out the hyper-creative, highly amusing round-up of festive fun from your resident denim experts.


Johnny Pinto AKA The Denim Guy

“So this Halloween I am going to be a SEXY BEAR! LOL. Two years ago  I was a caveman (pictured below), last year I was BRUNO in Yellow Laderhossen, no pictures of that.”


Lauren and Lea, DL1961 Premium Denim (Left)

Lauren: “I am lucky enough to live in NYC’s West Village, so on Halloween I can literally walk out my door and into the Greenwich Village Halloween parade.  The parade has become a tradition every year for me and my friends.  Since there are so many costume stores on 6th and 7th Avenues, I might have a different costume for every day of Halloween weekend this year.”

Ron Poisson, designer and owner of Cult of Individuality, with his daughter Olivia, his son Tristan, and their dog Brutus (Right)

Ron: “This year unfortunately I am in China working so I’m missing being home with my family.  It is always a tradition to carve pumpkins and then for me to dress up with my two kids, Olivia and Tristan, my wife, and our dog to go trick or treating around our neighborhood.  I think I enjoy it more than my children!”

Ron Poisson with his family & the pumpkin carving ritual (below)



“We had a pumpkin decorating contest. This is our 1st place winner. Georgia May Jagger-lantern!”


Raffael, DT’s Photographer (left) and Renee, DT Manager of Operations (right)

Raffael: “I was a moustacho-wearing Soviet solider. This year I’m going to be Cheburashka, a Russian stop-motion animation character from 1969.”

Renee: “We were trailer trash (the 5 of us took over the party).”


Michelle Christina, DT Editorial Director

“I was a DIY Bollywood dancer last year, but I made my costume last second and by the middle of the night my denim cut-offs were showing. Oops!”


Sarah, DT Editorial Contributor

“My costume this year is going to be Bedelia Grantham from the 1982 horror flop Creepshow.  Costume includes: ratty blonde wig, black sun hat, black cape, black pants, bottle of whiskey, and a dinner length cigarette holder.

My favorite past year’s costume was when my sister and I decided to be topical, and she was Kevin Federline (wearing my dad’s clothes and a goatee drawn on with eyeliner) and I was a smoking, pimpled, and pregnant Britney Spears.”


J. Sandoval, DT Editorial Contributor

“I was a “vampire rocker” (don’t ask). On a cool note I was wearing a white denim vest with an embroidered skull—fancy! This year I’m planning on being a gothic mad hatter.”


DT Editorial Interns Brie (Left), and Elyssa (Right)

Brie: “I just managed to get my hands on an old Halloween pic (Belle), then my (tentative) costume idea for this year is Jane Lane from Daria.”

Elyssa: “I was the Spice Girls with my friends—Ginger Spice!”


Judy Yang, Reco Jeans Intern

“This year, I’ll be dressing up as a princess inspired by SNSD’s new album’s concept as princesses. I’m really excited since I love dressing up!~ Last year I dressed up as Minnie Mouse, which was really fun. I’m also looking forward to everyone’s costumes. Hope everyone will have a fun and safe Halloween!”


Paul Pyo, Doctrine Jeans

” I am planning to dress up as either Bruce Lee in his yellow jumpsuit or as Elf in the Will Ferrell movie. This isn’t a picture of me but it’s a picture of my daughter, Kenzie, and my dog, Lucky, in their panda costumes from last Halloween.”


DT’s founder, Francine, couldn’t find a pic to share, but she’ll be dressing as a cowgirl. Perhaps a post-Halloween post is in order?


Happy Halloween Guys!

Remember, if you trip and fall while you’re trick’or’treating, we’ll take care of that rip in your jeans! Learn more about Denim Therapy’s repair services.

—DT Staff

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Posted Oct 28 2011 in Denim Therapy

5 Points For Creativity! The Most Innovative Denim Booths At Coterie

When you’re up against hundreds (or even thousands) of other brands on the floor of a major fashion trade show, you gotta be creative. Even in the denim market alone, there was so much product to soak in at Coterie that your head starts to spin after a few hours. Vendors attempt to alieviate this by serving up free food, water, wine, etc. But some of them take a different route to stand apart and attract even the most worn-out passer’s-by. Creative booth designs! We rounded up five denim brands that used our favorite cotton twill to their advantage when designing their trade show space.

creative denim booth enk coterie ag jeans joes jeans big star mavi cult of individuality

1. AG Jeans

AG Jeans had a massive booth with two front doors. It was the closest thing to visiting a full boutique. The outside walls were lined with miniature replicas of their jeans—too adorable not to stop and look at! Check out the photo below of a phone next to one pair, to get an idea of how small they were.

ag-joes-jeans-big-star-mavi-cult-of-individuality (5)


BIGSTAR’s booth was constructed of a thick textured substance that, upon closer observation, you realized was squares of denim cut out and stacked up to create huge walls. A whole lot of effort must have gone into putting that baby together (and we think we know who we’re going to donate some old jeans to now).

3. Mavi Jeans

If you needed to take a load off (we were in killer heels, for instance), you could have made a pit stop at the Mavi Jeans booth to sit down in one of their big half-circle cushioned chairs. They were made of patchwork denim, and while rugged looking, they were super modern and cool.

4. Cult Of Individuality

The denim gown on the mannequin at the Cult Of Individuality booth certainly lived up to the brand’s name. It was haphazardly assembled using different washes and hues of denim (full jeans, even) and the bodice was adorned with a sleeveless denim vest. Wanna wear it to prom?

5. Joe’s Jeans

As if the mini-burgers and chandelier weren’t enough to make us want to spend the entire day in the Joe’s Jeans booth, they also had live mannequin models walking through the room in their latest styles (such as this glorious pair of leopard print skinny jeans belows).

—Michelle Christina Larsen

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Posted Sep 23 2011 in Denim Therapy

Cult of Individuality Opens Shop in NYC

The new kid in town (denim retail town, that is) has arrived with impressive aesthetic swagger at Limelight Marketplace in New York City. The very cool Cult of Individuality shop interior includes the former church/former club’s original stained glass window (who wouldn’t want to shop near that?) and a makeshift-looking wooden interior, with walls lined in selvedge, stretch denim and other offerings. The price range is $78—$185 and both the ladies & the gents will find something they adore.





Images via The Cut.

Need some shopping therapy? Take a trip to the Cult  of Individuality!  Lime Light Marketplace: 47 West 20th Street (at 6th Avenue), New York, NY; 212-226-7585. Don’t forget to check out our coverage of their SS’11 lookbook as well.

—Michelle Christina Larsen

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Posted Mar 17 2011 in Denim Buys » Store Openings

Cult of Individuality Spring 2011 Look Book


Founded only two years ago, Cult of Individuality is a denim line which recognizes the cult status of jeans and has already produced a milieu of them for our consumption.  And, like its namesake brand, they have cut, sewn, bleached and distressed jeans for that denim follower who desires individual style when the change of mood strike.  For Spring 2011, Cult of Individuality produced an expanded collection of jeans which range from established denim silhouettes to new signature fits (the Alter Ego Boyfriend, the Ex-Lover BF, etc).  Pictured: sneak previews of the Fall 2011-2012 collection.  Spring 2011 collection photos follow after the jump.



? Click below to view more! ?


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Posted Mar 16 2011 in Denim Fashion » Denim News
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