Talent runs in the family for cousins Ben and Lee who co-own the fashion-forward clothing brand Copperwheat (Yes, that is the same Lee Copperwheat who was co-designer of the hot London fashion brand Copperwheat Blundell). The eye-catching printed denim instantly pulled us in to their booth at the PROJECT show here in New York, right where the brand is based. The brand is in the process of experimenting with a bunch of different areas, such as furniture, shoe wear, and accessories. Ben, who hand designs the prints himself, filled us in on how Copperwheat is not the brand for the conservative man—it is already a hit overseas in Hong Kong and we have no doubt in our minds that us here in the states will fall in love very soon as well. If neon colors are too bold for you, they offer a more subtle black on black print that is just as appealing as the rest of the collection. While they are not currently available in stores, look out for their online store that will be up in the next month (we know we’ll be waiting in anticipation).
Photos by Raffael Flores Contreras
Tags: Ben Copperwheat, Copperwheat, Copperwheat Blundell, Hong Kong, Lee Copperwheat, neon denim, New York, printed denim, project show