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Somewhere Over The Rainbow: Bella Dahl Spring 2012 Preview


Colored denim isn’t going anywhere this spring. The opposite is true. Brands are releasing colored denim in so many choices, it’s becoming almost impossible to pick. One brand that’s not helping to quell this denim-collecting desire is Bella Dahl. But it’s not just the colors that have us craving their jeans. They pride themselves on soft-touch fabrications, meaning you can spend all day in their spectrum of brights and you’ll have both your style and your comfort down. Aside from brightly colored denim shorts, they’re also offering a few wishlist-worthy chambray pieces, like a strapless dress and chambray lounge pants with a braided denim belt. We snuck a peak at their spring 2012 collection and posted some of our favorite styles below.

bella dahl spring 2012 preview colored denim

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bella dahl spring 2012 preview colored denim 3

bella dahl spring 2012 preview colored denim 4

 

Check Bella Dahl out on facebook!

—Michelle Christina Larsen

 

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Posted Jan 09 2012 in Denim Fashion » Reviews: Brand

Bend It Like Beckham in Hudson x Equinox Fit for Life Collection


In the past, if you ever wanted to run, jump, or cavort around in jeans, you’ve probably been told to hit the jeggings. Those days are over. In collaboration with Equinox Fitness, the newest jeans from Hudson’s “Freedom of Movement” collection are so darn soft and flexible, you can literally contort your body like a ballerina (just look at that model bend and stretch like nobody’s business). This innovative fabric combines the lightness and ease of knits with the look and shape of woven denim. Sadly, there are only three styles available so far, but they are Hudson’s current best-selling fits: the five pocket mid-rise super skinny “Nico,” the five pocket mid-rise zipper skinny “Ryder,” and the five pocket flare “Milman.” You definitely shouldn’t be too disappointed, though, especially with a whole new world of experiences you can live through, all while decked out in denim.

 

Images via DenimBlog

—Brie Hiramine

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Posted Nov 15 2011 in Denim Fashion » Lookbooks

Score Genetic Denim At 35% Off! Your New Favorite Pair Of Jeans Awaits…


Known for killer collaborations and jeans that leave men and women alike feeling both comfortable and sexy, (and fit for a refreshing range of body types) Genetic Denim is the answer to “Where should I get my next favorite pair of jeans?”

Whether you favor straight leg, a slight flare, a touch of vintage inspiration, or a slick stretch skinny, they’ve got you covered. Even better? We’re giving you 35% off at Genetic Denim’s online store. Just enter code GDTHERAPY35 at checkout for 35% off your entire order from 11/2/2011 to 11/9/11*.

* This offer applies to products site wide with the exception of sale items and/or purchases made with gift cards.

genetic-denim-discount-denim-therapy

Shop now at Genetic Denim!

—DT Staff

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Posted Nov 02 2011 in Denim Buys

Francine Reviews Her New Studded Pocket Black Orchid Denim


Denim Therapy’s founder Francine recently scored herself a pair of celeb-approved Black Orchid denim jeans in dark wash with a studded back pocket detail. Here’s what she had to say when she tried them on!

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What was your first thought when you tried them on? Halle Berry wishes she looked as good as I do in these jeans!

Where/when would you wear these? Comfortable enough I can wear from day to night and always feel like a rock star.

How’s the fit? They’re low rise skinny jeans but don’t feel very tight which is great.

—DT Staff

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Posted Oct 13 2011 in Denim Fashion » Reviews: Product

Get Ready To Get Comfy: Joe’s Jeans Launches Jean Sweats


Today Joe’s Jeans announces the launch of their new Jeans Sweats—the latest instalment in a welcome rising trend of super comfortable jeans that double as lounge wear. Do you adore denim you can wear around the house, even take a nap in? Then these are just what the cotton twill doctor ordered. They maintain the visual integrity of a stylish pair of jeans (unlike more literal  sweatpants-imitating competitors) while being far more cozy. They achieve this with a unique fabric technology that’ll afford you a full degrees of comfort and movement while keeping a sleek shape.

As Joe’s Jeans explains, “The fabric has the advanced versatility of indigo yarns allowing for complete customization of fabric finishes. Never before has there been an indigo woven that resembles a knit terry and can be treated like a true denim.” So whether you’re hopping on a plane, working out after your evening class, or running errands all day, you’ll be able to get your to-do list done without sacrificing style for comfort. They come in three chic cuts (The Skinny, The High Water and The Skinny Flare), and they retail at $158.

—Michelle Christina Larsen

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Posted Oct 03 2011 in Denim News

An Exclusive Q&A with Marc Allison Jeans & Fall 2011 Lookbook


The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way  X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless.  Read on for our exclusive interview!

marc allison jeans fall winter 2012 interview

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.”  We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body.  We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.

DT: Does your team have any pre-designing rituals?

MAJ: I can’t be more emphatic about it.  We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.

DT: Can you give us hint about what’s next?

MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point.  We are able to produce colors in this manner due to the strength of T400.  If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.

DT: What would be your dream collaboration? Any plans of that in the future?

MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”.  We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.

DT: Do you have any favorite/least favorite denim trends right now?

MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.

DT: How many pairs of denim do YOU own?

MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.

DT: Favorite celeb wearing your brand?

MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.

Visit their website and “like” them on Facebook as much as we do.

 

—Jackie Racer

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Posted Jun 29 2011 in Denim News » Interviews
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