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Rockin’ Rebellious: Levi’s Red Tab S/S 2011


What happens when you mix a whole lot of rock n’ roll, a “rebel without a cause” attitude, and a bunch of pretty young things dressed in denim essentials? Well, for starters, the makings of a pretty kick-ass campaign. Levi’s Red Tab has definitely taken itself into new territory for Spring Summer 2011 and we’re loving it. Featuring “it” boy and bonafide denim muse, Cole Mohr, the campaign has an added angst that really elevates the tone of brand to exciting new levels. We are loving the vintage rocker tees and the icon pieces that never go out of style like the leather biker jacket. And, needless to say, we are especially thrilled with the range of denim washes from ultra aged blues to the saturated yellows. We say “yes” to this new uncompromising rebellious attitude and, obviously, to the always great Levi’s style.

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See more of Levi’s Red Tab here.

Sandoval Gomez

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Posted Jan 15 2011 in Campaigns » Denim News

Hilfiger Denim Amps Up The Prep Factor


Last season Hilfiger Denim turned up the volume, got their mosh pit on, got loud and we loved it! Tough act to follow? Perhaps. Did they do it? Oh, yes! For Spring Summer 2011 Hilfiger Denim takes their new found rowdy voice and throws a whole lot of  Varsity and Americana style, giving us a campaign that screams Preppy. Of course this is nothing new for the Hilfiger brand, but with a playful and too cool for school attitude thrown into the mix they’ve managed to keep it young, and in turn have given their signature aesthetic a new appeal. And, needless to say, it definitely doesn’t hurt that they’ve brought back pretty young things Hyoni Kang and Cole Mohr for another round. Here are some of our favorite images from the campaign:

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For more images from the campaign go here and to view the promo video for the campaign go here.

— Sandoval Gomez

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Posted Jan 06 2011 in Campaigns » Denim News

Hilfiger Denim Gets Loud


What do you get when you put hip, fresh-faced, young models such as Cole Mohr and Hyoni Kang, put them together with a slew of others and have them mosh pit around in denim for the camera? A successful campaign! Hilfiger Denim‘s Fall Winter 2010 Campaign changes things up, and gets loud. A much needed fresh of breathe air, if you ask us. This campaign embodies todays younger denim-loving generation. And though you wont find all of us mosh pitting around (all the time), you’ll surely find  us look cool and him in the latest denim. And with simple yet effective and attention-getting campaigns like this we can guarantee you it could very well be Hilfiger Denimhilfiger_denim_fw2010_91-4

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hilfiger_denim_fw2010_93Images from hilfigerdenim.com

For more images of the campaign go here, and while you’re there get loud and check out Hilfiger Denim Live.

 — Sandoval Gomez

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Posted Dec 11 2010 in Campaigns » Denim News
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