We recently caught up with iconic denim designer, Adriano Goldschmied, who is Founder & Creative Director for Goldsign and Executive Vice President of Product Development for Citizens of Humanity. Always staying ahead of the game, Goldschmied contemplates his brands’ sustainability initiatives: “We have a big responsibility in inventing new processes that have less impact on the environment; using less chemicals, less water, less energy and creating better and healthier situations for workers. In addition, the most important thing is to move the jean business from cotton to new fibers that are more eco-friendly. The denim market is changing and expanding globally and we need to keep up with the new markets such as Shanghai, Dubai, S?o Paulo, Mumbai and more.”
Denim Therapy: What are you doing now?
Adriano Goldschmied: I just started to design Fall 2012 for Goldsign and Citizens men’s. In addition, I am working on new fabric developments and new washes at our laundry.
DT: How would you describe the difference between Goldsign and COH?
AG: Citizens is designed for a premium denim segment that generates quite a big business while Goldsign is much smaller, more sophisticated and for specialty stores and boutiques. The final customer is different, as the Goldsign customer is sensitive to the fashion trends and to denim innovation. The Citizens customer is more about trends and successful styles supported from the media. The Goldsign consumer is individualist and dresses for her own taste—according to the feeling of her own aesthetic.
DT: How do you feel about being called the “godfather of denim?”
AG: In general I care much more about the substance than the labels or definitions. Obviously it is a great pleasure that people give such credit to my long career in the denim industry and that they recognize me as an innovator who started so many successful brands. However, my attitude is much more on thinking about the future and the new things to do more than what I did in the past.
DT: Do you have any pre-designing rituals?
AG: Many times when I am done with a line and I have to start the new one I have a few moments of panic. I am scared. [I ask myself] ‘Shit, how am I going to make this, what am I going to do better?’ It is just a few seconds and then I start to work… I don’t have particular rituals. I give a lot of attention to the macro trends, the economic changes and social innovation.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
AG: Even though I am very interested in the new blogs, in particular social media, I feel as if I am still part of the old generation. I am not a digital person, I still use my fingers to touch a fabric, create a new fit or a new wash. For me the street style is what I see in the streets when I travel or when I go to a flea market as that is still my main inspiration. I know that I look outside of fashion, but I care more about a few key pieces of information, than the mass of information of today’s times.
Thanks to Adriano Goldschmied who took time off from his busy summer schedule to answer our questions. To shop or learn more about these denim brands, go to Citizens of Humanity online or Goldsign Jeans online.
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, COH, Designer Interviews, Goldsign