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Clemence Poesy For G-Star RAW Spring 2012, Sneak Peek at Bread & Butter Berlin Runway Presentation


French actress Clemence Poésy is the new campaign face of G-Star RAW, debuting in Spring-Summer 2012.  You may have seen her in Harry Potter and TV’s Gossip Girl.  Introduced at Bread & Butter Berlin, Poésy is featured in the campaign along with Vincent Gallo.  Poésy ”reflects the characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity,” says Shubhankar Ray, G-Star Raw’s global brand director. At Bread & Butter Berlin, G-Star Raw’s stage was stylistically unkempt, as models struck their poses and strutted around wads of crumpled white masses. Check out the images for a peek!

Clemence Poesy is the new campaign face for G-Star RAW, debuting in Spring 2012.


 
—Kathy Ng Hassan

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Posted Jan 19 2012 in Campaigns » Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Lindsay Lohan has already made a big splash with her Playboy cover shoot, but the actress has some other leaked images out…from her fiercely sexy Jag Jeans photo shoot.

2. San Francisco-based shirt company Taylor Stitch is branching out into denim! At $128 a pair, their personally crafted raw denim gets you handmade men’s jeans at a not-exorbitant price.

3. Love hidden images and secrets embedded in your clothing? Stella McCartney‘s new Hawaiian print jeans look tie-dyed from afar, but are really made up of palm trees printed over and over again.

4. Ferrari understands that denim can mean luxury. The car company now offers its customers the choice to line their vehicles with a denim interior.

5. Look out for G-Star Raw’s new campaign come January–it stars French beauty Clémence Poésy, who was just named the new face of the brand.

—Brie Hiramine

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Posted Dec 21 2011 in Denim News
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