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CJ By Cookie Johnson Spring 2012 Collection


Have you heard of CJ by Cookie Johnson? If not, you can thank us later. This brand is brought to you by Cookie Johnson herself and the creator of 7 For All Mankind, Citizens of Humanity and Rich & SkinnyMichael Glasser. These jeans are made from premium denim and come in amazing fits to help you embrace your curves no matter what your body type is (they’re available in size 24-38 waist and plus sizes!). For next season there’s a ton of colored denim in so many styles: from flare leg, to a capri cut, to a skinny leg, they’ve got you covered! The jeans that are at the top of our personal wish list though are the light blue snake skin print skinny jeans–they are such a great color to welcome the warm weather back in and you can’t beat the awesome subtle but fun print. Find out where this great brand is sold by you at CJ by Cookie Johnson.

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Images via Denimology.

Elyssa Linden

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Posted Dec 01 2011 in Denim Fashion » Lookbooks

CJ by Cookie Johnson Fall 2011 Lookbook: Denim Fashion For The Everyday Woman


CJ by Cookie Johnson is a line that every woman out there should thank her lucky stars for. Not only is every piece made out of premium denim, but they are designed with all shapes and sizes in mind (that means for those of us that aren’t model size skinny). Their Fall 2011 Lookbook showcases their skinny, flare, bootcut styles and denim work shirts, ensuring that no matter what is going on in your day, if you are wearing CJ by Cookie Johnson you’ll feel beautiful, stylish AND comfortable—that’s something we know we’ll take any day of the week.

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Images via Designer Denim Jeans Fashion.

Elyssa Linden

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Posted Jul 08 2011 in Denim Fashion » Lookbooks

Denim News: Preview of early spring styles with CJ by Cookie jeans



Innovative online retailer, MyShape, premieres the new CJ by Cookie Johnson line of premium denim jeans, available along with early spring styles.

CJ by Cookie Johnson ??“ Oprah??™s favorite brand of jeans ??“ was launched by Cookie Johnson, wife of NBA superstar Magic Johnson, and partner Michael Glasser, legendary founder of 7 for All Mankind, Citizens of Humanity, and Rich & Skinny. Also on board is top denim designer, Joie Rucker, formerly of Guess, Levi??™s and Rich & Skinny.

CJ by Cookie Johnson offers high-end jeans in an impressive size range for curvy women. Despite being fit and toned, Johnson says, ???CJ by Cookie Johnson was born out of my frustration. I couldn??™t find a premium denim jean that really fit my shape. I tried them all, but always left the dressing room feeling like they weren??™t ???me.??™ It was my goal to create something versatile and flattering for real bodies.??? It??™s no wonder that along with Oprah, celebrity fans include Tyra Banks, Rachael Ray, and Jillian Barberie.

MyShape ??“ a free service that matches a woman??™s measurements, body shape, and fit and style preferences with clothing that suits her ??“ is a concept that clearly resonated with Johnson. ???I know MyShape has a great reputation for helping its customers find the right fit, so it seemed like a natural partnership.???

Once a woman sets up her Personal Shop at MyShape, it??™s instantly filled with only the clothes that fit and flatter?„? her; clothes gleaned from hundreds of name-brand designers like CJ by Cookie Johnson.

And with jeans anchoring most women??™s wardrobes, Johnson happily reports that when it comes to today??™s denim styles ???anything goes??”from wide leg to straight leg, boyfriend looks to denim leggings. The key is how you style it.??? But she adds, ???It’s important to recognize that just because a certain silhouette or style is a hot trend, that doesn’t mean it??™s right for your specific body type.??? MyShape??™s core value is making sure clothing, whether classic or trendy, fits and flatters a member??™s shape so she can step out the door feeling confident and radiant.

Click here to read the full article


–Nikki Cho Russo

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Posted Jan 04 2010 in Uncategorized

Cookie Johnson To Launch The First Premium Denim Line For Women With Curves


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I can already imagine what you’re thinking: not another celebrity launching a denim line!  Before you write this one off, check it out.  Designer Cookie Johnson has teamed up with Michael Glasser (founder of Seven, Citizens and currently Rich & Skinny), which is quite the coup, so it will be difficult to fail.  I definitely see the Rich & Skinny jeans influence in the Cj designs.  There haven’t been too many successful celebrity-backed denim lines in the past, save Victoria Beckham’s Rock & Republic crown-embroidered jean and Justin Timberlake’s William Rast line.  Considering Cookie Johnson is launching Cj by Cookie Johnson, the first premium denim line for women with curves, I’m keeping my ears to the ground.  And, with a launch at the fun-to-shop Intuition boutique here in L.A., Mrs. Magic Johnson is hitting the mainstream and reaching out to all the ladies who are dying to snag a pair of booty jeans that say classy and sassy.

DEETS
Saturday, October 3, 2009
11AM to 2PM
Intution Boutique
10581 W. Pico Blvd.
Los Angeles, CA  90064
310 234 8442

  • Meet the designer
  • Get a personal fitting
  • DJ sets
  • Refreshments

SHOP INTUITION 

Kathy Ng Hassan

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Posted Oct 02 2009 in Uncategorized

WWD News: Denim Recycling Program Sets Guinness Record, DCoded Launches in Macy’s, Cookie Johnson Denim Line Designed for Curves, Reiss Launches 1971 Denim Label


Lot’s of WWD news today for the denim industry!

Denim Recycling Program Sets Guinness Record

by LIZA CASABONA

From WWD ISSUE 08/13/2009

national-geographicWASHINGTON ??” National Geographic Kids Magazine, with the help of Cotton Incorporated??™s ???Cotton From Blue to Green??? campaign, established a Guinness world record on Wednesday for the most items of clothing collected for recycling. 

The magazine issued a call in its May issue to readers to collect used denim jeans, shirts, jackets and hats. Actor Ben Stiller donated the first pair of jeans to the effort as guest editor of the issue. 

The drive ended with one participant, nine-year-old Erek Hansen from Ohio, placing the final pair of jeans into an exhibit of the 33,088 items of clothing that were collected by individuals, families, Girl Scout and Boy Scout troops, school groups, churches and others. Hansen organized a denim drive in his school that netted nearly 1,700 pairs of jeans. 

The success of the denim drive ???attests to the civic-mindedness of today??™s children,??? said Paula Rosario, vice president of Cotton Incorporated Strategic Alliances. 

The clothes will be displayed as part of an art installation at Washington??™s Union Station until Aug. 27. After the exhibit closes, all the denim will be donated to Cotton Inc.??™s denim drive that turns recycled jeans into Ultra Touch Natural Cotton Fiber Insulation for use in restoring and rebuilding homes damaged by natural disasters. Enough items were donated to insulate 60 homes. 

According to Stuart Claxton of Guinness World Records, who verified the feat, the denim recycling project is not the first jeans-related record. Others include the biggest pair of jeans, which was 164 feet long, 118 feet wide and weighed one ton, and the most expensive jeans ever sold, a pair of original Levi??™s 501s from the 19th century that was sold through online bidding for $60,000, Claxton said.

 

DCoded Launches in Macy’s

by DAVID LIPKE

From WWD ISSUE 08/13/2009

dcodedSuccess Apparel Inc. is launching a young men??™s brand called DCoded for spring, leveraging the wide-scale launch of the brand in the boys??™ market this fall. In both the young men??™s and boys??™ arenas, DCoded offers music-inspired collections that target surf and skate enthusiasts. 

???We saw a lack of freshness and newness in the boys??™ business, especially with the urban brands having slowed down so drastically. DCoded is an opportunity to fill that void,??? said Gila Goodman, president and chief executive officer of New York-based Success Apparel. 

The DCoded boys??™ line is launching for back-to-school this month in more than 575 Macy??™s doors, in addition to a number of Nordstrom units. The rock band Taking Back Sunday will perform in the children??™s department of Macy??™s Herald Square on Sunday afternoon at a launch event for the brand. 

dcoded2The new young men??™s component is being first shown to retailers this week, and is targeted to both department and specialty stores. 

DCoded was the brainchild of Jeff Korman, senior vice president of new development at Success Apparel, and Maria Hartley, vice president of design. The duo brought the project to fruition over the past eight months, after Korman joined the company in November. 

???It??™s pretty unheard of for Macy??™s to launch a brand on this kind of scale,??? noted Korman, an apparel industry veteran who previously worked at his father??™s now defunct but once prominent dress business, El Jay Jrs., and then the children??™s wear maker Star Ride Kids. ???Macy??™s originally wanted to start us out in a few test doors, but as we talked to them more and they saw the product, they really got behind it in a big way.??? 

Rob Smith, general merchandise manager for kids??™ and boys??™ at Macy??™s, said, ???DCoded is an exciting emerging brand for boys that complements their active and free-spirited lifestyle.??? 

Retail prices for the boys??™ line range from $24 for a T-shirt to $60 for a zippered fleece, with denim at $34 and woven shirts at $38. 

In the young men??™s collection, T-shirts run for about $30, zippered hoodies are $66, cardigans are $48 to $54 and denim is $38 to $40. 

Click here for the full story

 

Cookie Johnson Denim Line Designed for Curves

by HOLLY HABER

From WWD ISSUE 08/13/2009

cookie-johnsonDALLAS ??” Michael Glasser, a denim veteran who cofounded Seven For All Mankind and Citizens of Humanity, was surprised when he saw curvy women break into tears after fitting into a pair of Cj by Cookie Johnson jeans, his latest venture in premium denim that fits waists from 24 to 38 inches. 

???I have seen the women start to cry and that was amazing,??? Glasser said. ???I had never seen it before and this is not just one. If she can find a style that fits her well, psychologically there is a change. She is overwhelmed. I can??™t believe this.??? 

He can thank Earleatha ???Cookie??? Johnson for that. The wife of basketball legend Magic Johnson was so demoralized by shopping for jeans that she contacted Glasser about making styles for fuller bodies. 

cookie-johnson2???I had a hard time finding jeans to fit me because I have a butt and thighs,??? said Johnson, who is 50 years old. ???I??™d try on 20 pairs of jeans and couldn??™t get them past my knees. After beating myself up, I realized this really isn??™t about me, it??™s the industry.??? 

Glasser was skeptical at first, but was swayed when Johnson described having to buy a size 31 pair of jeans despite her 29-inch waist. 

Forming a joint venture and hiring veteran Joie Rucker, who is also a partner with Glasser on the Rich & Skinny denim brand, as designer, the pair launched Cj by Cookie Johnson in Nordstrom as a small test in February. Two days after Johnson first visited a Nordstrom in February, the chain upped distribution from three stores to 25. Now distribution is at 74 doors, and Cj has also picked up Neiman Marcus and Bloomingdale??™s. 

???Customers are responding well to the line,??? said Anita Ortiz, national merchandise manager for the Individualist department at Nordstrom. ???It has all the styling and hallmarks of premium denim, and it??™s cut to fit a real woman??™s body. The point of difference is that most premium brands only fit up to a size 12 and Cj by Cookie Johnson fits up to size 18.??? 

The jeans are made of Japanese and Italian denim, and the top styles have been a slim boot cut, distressed boyfriend and snug legging. The brand also offers styles with straighter fits for women who want hip jeans that aren??™t low rise. The line retails for $145 to $198.

Click here for the full story

 

Reiss Launches 1971 Denim Label

by NINA JONES

From WWD ISSUE 08/13/2009

 

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LONDON ??” Reiss, one of the U.K.??™s most upscale brands, is taking a more relaxed direction this fall with its new denim line, Reiss 1971. 

The collection, which is made up of a mix of men??™s and women??™s denim jeans and separates, is part of brand director Andy Rogers??™ vision to reinvigorate the overall Reiss brand. 

???It??™s a more youthful silhouette, a bit more casual, but still that sexy, directional Reiss signature,??? Rogers said of the 1971 line. 

The women??™s collection comprises five denim fits, including high-waisted, straight-leg, a boyfriend slouch style and a high-waisted kick flare, which will be constants in the line across the seasons, along with pieces such as military-inspired jackets, a swing coat in a black-and-white vintage-inspired print, and pink-and-black zebra print knit sweaters. 

???As soon as you start [doing denim], the attitude comes from the shoes you??™re wearing, the jacket, the T-shirt,??? said Rogers, who, prior to joining Reiss, was store planning and visual director at Stella McCartney. 

Prices for the 1971 line ??” which run from $60 for a tank top to $580 for a coat ??” are slightly lower than Reiss??™ main collection, which run from $50 for a cotton vest to $775 for a leather jacket. But Rogers said the 1971 collection wasn??™t prompted by the economic climate. Instead, he said he wanted to ???give our customers a reason to buy.??? 

Click here for the full story

 

–Nikki Cho Russo

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Posted Aug 13 2009 in Uncategorized
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