Here Ye, Here Ye! We are gathered here today to introduce to you New York City based, Court Shop very own label, Court Denim. They offer a range of washes in blues, black, white and gray in high-waisted style jeans (and only high-waisted but not too high). The fits for the skinny, straight, boot and belle cut are amazing for all hip fashionistas to the everyday moms looking for a bit of clean extra coverage– think good riddance to muffin top. Read on for our exclusive interview and we will let you give us your verdict.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Court Denim: I always wanted to be a designer. I have a degree in fashion design and a background as a juniors & denim designer. As retailers since 2004, with our downtown store Circa Now and Court, specializing in vintage & designer denim, we saw a void in the market for affordable designer denim with an emphasis on clean, classic, natural waist styles.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
CD: We consider our competition to be Ksubi, J Brand, Acne. We are different as we specialize in hi waist fits. Most brands offer one hi waist style per season. We offer natural waist fits in skinny straight bell or boot in tons of washes every season. In both 5-pocket and novelty fits. Also, because we are partnered with our manufacturer, we are able to offer premium, designer denim at about half the price of our above named competitors.
DT: Do you have any pre-designing rituals?
CD: We do a lot of travelling throughout the year and gather inspiration everywhere from the streets of nyc and paris, to vintage ads and jeans, art, music, design and it all finds its way on to our seasonal inspiration board.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
CD: Cool, comfortable, confident. The downtown fashion girls love our hi waist styles, as do upper east side moms looking for a little more coverage.
DT: Can you give us hint about what’s next?
CD: For spring 12 we will continue our classic Americana feel with modern take on 60’s and 70’s influence. Think Jane Birkin.
DT: What would be your dream collaboration? Any plans of that in the future?
CD: Our dream collaboration is Alexander Wang! For current spring 11 collection, we collaborated with LIPS Jeans re-releasing their cult favorite Zoe jean. For fall 11, we are working with organic dyer Audrey Louise Reynolds to offer one of a kind hand dyed denim in limited runs.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
CD: Our staple piece is the HI waist skinny. Most popular washes are Black OD, Blue OD and indigo rinse. We love seeing them with a feminine vintage inspired blouse or your favorite tee, with lots of Pam Love jewelry. We also love and have done extremely will with our hi waist bell. Bells are great with this seasons wedges (and we cut them long specially for this reason).
DT: Do you have any favorite/least favorite denim trends right now?
CD: We don’t like over branding or too much “stuff” on our jeans. We like clean classic fits and washes. With us all the attention is in the fit and washes rather than any tricks. We are loving bells and straight legs, but always end up in our hi waist skinnies!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
CD: Very much so. NYC girls are a constant source of inspiration for design and style.
DT: How many pairs of denim do YOU own?
CD: Personally I own about 100 pairs of jeans. Lots of vintage archives, Judi Rosen, H&M, Deisel, J Brand, Grey Ant, Acne and lots of Court!
DT: Favorite celeb wearing your denim?
CD: Musician MNDR. She’s been buying up every wash for her tours with Mark Ronson!
You can “Like” their Facebook Page or visit the Court Boutique at 178 Mulberry St NY, NY
Tags: Acne Jeans, Alexander Wang, circa boutique nyc, court denim, court denim high waited jeans, courtshop, Diesel, Fall 2011, fashion girls, Grey Ant, H&M, high-waisted jeans, J Brand, Judi Rosen, Ksubi, lips jeans, mark ronson, mndr, pam love jewelry, spring 2012, upper east side moms, vintage archives, vintage denim designer denim