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Pray For Mother Nature, Chip Foster (of Chip and Pepper) and his wife Nicole’s new eco-friendly denim line is amping up their environmental creds through a video short produced by Funk Factory Films. Produced entirely in Los Angeles, Pray For Mother Nature taps into a powerful American symbol. “The centerpiece of the commercial is ‘Cody the Buffalo’. We chose the Bison as a symbol for both the importance of preservation, and the enigmatic spirit of nature.” Just established in 2009, Funk Factory Films is establishing major creds in the fashion world themselves by recently producing Rodarte’s short film, “The Curve of Forgotten Things,” directed by Todd Cole and starring Elle Fanning.
—Kathy Ng Hassan
Tags: Chip and Pepper, Chip and Pepper Foster, eco-friendly jeans, Pray for Mother Nature
Posted THURSDAY JULY 02, 2009
From WWD ISSUE 07/02/2009
LOS ANGELES ??” Chip and Pepper Foster are spinning off another extension to their namesake premium denim company.
The designing twins are launching a moderately priced brand called Mill Iron exclusively at teen retailer The Buckle on July 10. Retailing from $98 to $110, Mill Iron will offer two men??™s styles in the inaugural fall collection: a relaxed leg with a button fly and a relaxed five-pocket straight leg with a zipper fly. The vintage-inspired details include black coating on vintage nickel trim and washes that evoke a cowboy??™s life, with names such as ???Buffalo Jump,??? a dark blue style with tacking.
Next spring, Mill Iron will move into the women??™s market with skinny styles accentuated with ankle zippers, legging jeans and boot-cuts. After The Buckle??™s exclusive one-season deal ends, the Fosters plan to expand distribution of Mill Iron selectively to their network of retailers, including Fred Segal, Bloomingdale??™s and Atrium.
???The $100 price point for a premium jean is, I think, a magic number,??? said Chip Foster. ???The way the economy is, people are looking for quality and price.???
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–Nikki Cho Russo
Tags: Chip and Pepper, Mill Iron, The Buckle, WWD