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An Exclusive Q&A With Cheap Monday

We love Cheap Monday! Is it any secret? We’re all about affordable denim with great fit—so much that we want you to have some too, which is why we’re giving away five pairs of Cheap Monday jeans this week. We had the chance to chat up Örjan Andersson, Founder and Creative Director, to find out what’s up with the brand for next season, and get a little more back story on their origin. Read on, and get ready to kick the Monday Blues!

Denim Therapy: What inspired you to get this brand off the ground?

Cheap Monday: Me and a couple of friends had a small store called Weekday in an alley, in central Stockholm. The store carried high-fashion and exclusive denim brands mixed with second-hand clothing. In 2003 I felt that there was a need for a cheap alternative to the expensive LA jeans brands that were sold in the store. I designed a pair of jeans in unwashed stretch denim that sold really well. After that it was natural to continue designing (hadn’t done it that much before).

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

CM: We are the only brand that calls us “cheap”, we are often sold side by side with expensive designer brands, we have our own look (the Cheap Monday ass), we were really early to get fashion guys wearing stretch jeans and our collections have always had a high fashion-level.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

CM: A young student that’s into music.

DT: Can you give us hint about what’s next for upcoming season?

CM: For SS-12: lots of coloured denim

DT: What are the most popular washes/fits in the line?

CM: Tight fits in dark denim.

DT: What are your favorites, and how would you style them?

CM: Our original fit tight is my favorite. I use them with a nice t-shirt and a pair of sneakers.

DT: Do you have any favorite/least favorite denim trends right now?

CM: The 70’s look is one of my favorites right now.

DT: How many pairs of denim do YOU own?

CM: Haven’t counted them, but it’s a lot.

Check out Cheap Monday online, and be sure to enter our contest by Friday!

—Jackie Racer

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Posted Nov 23 2011 in Denim News » Interviews
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