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Matias Denim Spring 2012 Lookbook Has A Laid Back Attitude That Is Pure West Coast

Matias Denim is anything short of California cool in its latest  lookbook. The brand keeps things totally LA for spring with poolside fun, American flag bandannas (and shoes), and a wide selection of casual denim separates perfect for the Cali heat! We love the mix of distressed stone wash jeans in blues and greys with laid back 70s influences like oversized stripes, wide-brimmed hats, and fringe. Definitely perfect for weekend getaways, festivals, and soaking up the West Coast heat. Don’t worry everyone, spring will be here before you know it!

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Images via Denimology.

Sandoval Gomez

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Posted Oct 27 2011 in Denim Fashion » Lookbooks

Super-Stylish Menswear: Double Black Spring 2011

Whether bouncing off walls or climbing over fences, there’s no excuse to let your style guard down. That’s the premise of the latest campaign for Italian label Double Black.  A group of young guns showcase all the essentials needed for the perfect contemporary wardrobe, from jackets with zip details, chinos, and crisp shirts, to casual denim separates like distressed jeans and vintage washed denim jackets. As Double Black puts it “…[A guy] knows that to be really stylish he always needs to feel at ease.” We couldn’t agree more.






To view the full campaign go the Double Black Website and click on the ADV tab. While you’re there, be sure to check out some behind the scenes footage of the making of the campaign.

Sandoval Gomez

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Posted Feb 25 2011 in Campaigns » Denim Menswear
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