If any denim brand wants to go global in Europe, then presenting their Fall-Winter 2011 collection at the Bread & Butter tradeshow in Berlin was the place to be. On Wednesday, Guess debuted their FW2011 runway presentation to its European audience of potential buyers. Guess heads Paul and Maurice Marciano were in Berlin, hosting a special “after party”; proving their commitment to cementing Guess’ presence in Germany and Europe. As for denim apparel and jeans, everything was styled in a mix of American-rugged meets on-trend European LookBook poster child flair. There seems to be a clear divide between the men’s and women’s collections for Fall-Winter: the women’s collection is very feminine and skinny, while the men’s seem predominantly “manly”; jeans were distressed, vintage-washed, slim or tapered fit, but not necessarily skin tight and clean looking. This is perhaps due to Guess’ “Traveler” theme, where you might envision dusty roads and journeys across continents. Going “Back to the Roots,” Guess has pulled key pieces from their archives and updated their iconic denim cuts for this collection.
Source: Guess PR.
Today is The Denim Day Berlin conference at the Ellington Hotel in Berlin–a massive gathering of denim industry insiders and that will discuss everything from who the next largest denim-buying demographic will be to how to successfully export denim to India and Russia. On tap to appear and share a wealth of denim expertise are names like Karl-Heinz M?ller of BREAD & BUTTER, Adriano Goldschmied of Citizens of Humanity, Hakan Str?m of Cheap Monday, Nish Soneji of Pepe Jeans, and Maurizio Donadi of Levi?s XX. Keep an eye out for our follow-up reports as the conference results surface!
—Michelle Christina Larsen
Tags: Bread & Butter, Cheap Monday, Citizens of Humanity, conference, denim day berlin, levi's xx, Pepe Jeans
We Are Replay (Photo by Courtesy Photo)
Although I was not able to get to Bread & Butter this month, rest assured, WWD’s coverage is always stellar and a great source for coverage. What’s in store for the old and the new in denim? Well, according to WWD, boyfriend and skinny jeans will continue to dominate the denim world, androgynous-masculine cuts are a big trend, and experimental new washes will be introduced.
In denim, boyfriend jeans will continue to be featured prominently next season, and the style was seen in collections throughout the show and on the catwalk at Diesel.
???There is something sexy about masculine cuts in women??™s wear,??? said Gigi Vezzola, creative director of Italian denim giant Replay.
We Are Replay, the company??™s high-end experimental line, featured new additions such as a green wash, graphic prints and a denim and a boucl?© tweed jacket.
Skinny styles are another trend that brands will carry into the winter season and were key items from the likes of Replay, Diesel and Firetrap.
Danish brand Dept introduced its latest denim collection, Starsign, during the show. Styles have been named after astrological signs and the collection is aimed at capturing younger consumers. The Capricorn is a high-rise and fitted pale denim style, Aries features punky studded leather and the Libra offers a choice between low-slung chinos and loose-fitting boyfriend jeans. (WWD)
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–Nikki Cho Russo
Tags: Bread & Butter, We Are Replay, WWD