First Look: G-Star RAW Behind the Scenes at Bread & Butter Berlin

One of the biggest trade shows in Europe happens at Bread & Butter Berlin, and G-Star RAW was there to debut their new Spring-Summer 2012 collection to buyers. If you ever decide to launch a denim label and break into Europe, this is the trade show you must get into. The scale of the displays are hardcore as each brand competes for attention. See exclusive snaps and behind-the-scenes views of G-Star’s enormous space at the trade show, complete with an “art” installation hall, open-plan booth and dedicated storefront.

Also check out Denim Therapy’s coverage of G-Star RAW’s new Spring-Summer 2012 campaign, featuring French actress Clemence Poésy.

—Kathy Ng Hassan

Tags: Bread & Butter Berlin 2012, G-Star, G-Star Raw, Trade Show coverage

Clemence Poesy For G-Star RAW Spring 2012, Sneak Peek at Bread & Butter Berlin Runway Presentation

French actress Clemence Poésy is the new campaign face of G-Star RAW, debuting in Spring-Summer 2012.  You may have seen her in Harry Potter and TV’s Gossip Girl.  Introduced at Bread & Butter Berlin, Poésy is featured in the campaign along with Vincent Gallo.  Poésy ”reflects the characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity,” says Shubhankar Ray, G-Star Raw’s global brand director. At Bread & Butter Berlin, G-Star Raw’s stage was stylistically unkempt, as models struck their poses and strutted around wads of crumpled white masses. Check out the images for a peek!

 
—Kathy Ng Hassan

Tags: Bread & Butter Berlin 2012, clemence poesy, G-Star, G-Star Raw, Vincent Gallo