We are so happy to see SO much denim in the Damyller’s 2012 Spring Summer Campaign! What we really love is how they have more than just your average blue jean, but don’t have to take crazy risks to make their denim stand out. Take the extreme wide-leg light-wash jeans—so on trend right now and so comfortable (win-win!). Another great part about this collection is the mix of light-wash, dark-wash, and distressed denim that is available for both men and women. Any combination of these styles make for an easy way to rock the denim on denim trend, so putting an outfit together would be a no-brainer. This may be this Brazilian brand’s Spring Summer collection, but we’re super excited that their denim workshirts, flared jeans, and jean skirts are pieces you can wear all year round! Check out the Damyller Online Site to find the nearest store to you.
(To view this as high-quality video, go to YouTube to change the setting.)
For Fashion Rio 2009, Brazilian fashion house TNG interprets denim in bright, bleached out, layered, and three-dimensional sanded looks on the runway. Cuts are tapered and conjure unrelenting retro-80s looks. Are you into it?
Perhaps the denim looks harken back to the early years that TNG (stands for “Teenager”) was founded. Since its founding in 1984, S??o Paolo-based TNG has made its mark as a hot fashion commodity throughout Brazil. Top Brazilian models (e.g. Rodrigo Santoro) have graced themselves with TNG’s complete high-fashion line. Supermodel Naomi Campbell, the brand’s It Girl, continues to support the brand. Tailored to a young, hip consumer, TNG doesn’t miss a beat when it comes to jumping on the denim bandwagon. Frankly, jeans sell. Too bad they don’t seem to have stockists outside of Brazil yet, but I’m keeping my eye out.
One more thing, if you look closely at the video, I believe you’ll find Niki Taylor strutting her stuff.