The whimsical pastels and barefoot models in M2F Brand Denim‘s spring 2011 lookbook call to mind the freshest spring breeze as the ice forms over the city pavement. We daydreamed our way through the pages of individually dyed and treated denim cuts in their signature “Clear H20” colors, like Starflower, Tiger lilly, and Bluebell. M2F is known for their acute attention to dying denim in seasonal hues (their current fall collection comes in Black Tea, Brick Red, French Bordeaux…) with names so delicious, the sensory experience of their target customer is conjured up with a glance at the tag. We’re loving the Rose skinny leg and the Birchwood bootcut, but the Daffodil straight leg cuffed to the calves has us pining for summer already…
With vintage washes and candy-colored charm, M2F is sure to be a hot pick come spring. Get ahead of the game by browsing their new collection. Click here for the full lookbook.
—Michelle Christina Larsen
Tags: Bluebell, dyed denim, LookBook, m2f brand denim, pastel, Spring 2011, Starflower, Tiger lilly, vintage wash